These are the prettiest 4K TVs you’ll ever lay your eyes on

Samsung has officially launched their SUHD line of 4K TVs in the Philippines at an event held yesterday. Samsung’s boasting that these new TVs are a cut above normal UHD (ultra high definition, or 4K) because of their new SUHD technology.

Samsung’s new SUHD technology allows the new TV sets to boast market leading color and brightness compared to its competitors. They’re able to do that by using nano-crystal semiconductors in the TVs, which optimize the transmission of different colors of light through the panels.The intelligent SUHD re-mastering engine that’s included in the new lineup optimizes all content to match the color and brightness reproduction of the SUHD TV. It automatically analyses the brightness of images to minimize additional power consumption, while also producing ultimate contrast levels, showcasing images with much darker blacks and an elevated level of brightness that’s more than 2.5 times brighter than conventional UHD TVs.

The new TVs, which include the JS9500, JS9000 and JS8500 are also equipped with Samsung’s own Tizen OS instead of regular ol’ Android. Tizen, if you don’t recall, is Samsung’s own attempt at creating a mobile OS but has been re-purposed for the company’s smart TV lineup.

The SUHD TVs also sport chamfered aluminum bezels, while the back of the TV has a soft, textured shirring design that adds to the overall premium look of the device. If you haven’t guessed yet, the TVs are also curved, which is pretty much par of the course for the high-end TVs that the manufacturer makes. All three models are available in sizes ranging from 55 to 88 inches.

Unfortunately, samsung has not unveiled the pricing for the new TVs, though expect to pay a pretty penny for these three. In other markets, prices for the TVs start at $2,999 (around Php 132678) and only go up from there depending on the panel size.