Sony Xperia Z1 Launched in South East Asia together with QX Smart Lens

Sony Xperia Z1 launches in South East Asia

Sony Xperia Z1 launches in South East Asia

Sony Xperia Z1 Launched in South East Asia

Literally after a few hours of the global unveiling of the Sony Xperia Z1 in Berlin, Germany at IFA, Sony launched the device in grand style in South East Asia at the Mandarin Oriental Hotel in Kuala Lumpur, Malaysia. Sony gathered bloggers and media across the region to introduce to them their newest products led by their flagship smartphone, the Sony Xperia Z1. Unbox was there to cover the event and we’d like to share with you guys what happened here in KL.

Looking back the the SEA Xperia Z1 Launch

Keynote similar to the one given at Berlin

Keynote similar to the one given at Berlin

Media and bloggers were gathered in one of the ballrooms of Mandarin Oriental for the official product presentation and keynote. The two main speakers were Matthew Lang, Corporate Vice President and Head of Southeast Asia and Oceania, and Jason Smith, Director of Marketing for Southeast Asia and Oceania.

Both of them basically reprised the presentation given at Berlin. They emphasized that Sony is focused now more than ever and they’re seriously realizing the “One Sony” philosophy — which means that they know that the key to differentiate themselves and put them ahead of the competition is by leveraging the entire portfolio and brand of Sony. After drilling the point over and over during the presentation the lights dimmed and a group of dancers entered the stage. After their number a pylon holding the two Xperia Z1′s came out of the ground. Matthew and Jason then went up the stage to formally present it to the audience.

Funky dance number

Funky dance number

Jason and Matthew with the Sony Xperia Malaysia Brand Ambassadors

Jason and Matthew with the Sony Xperia Malaysia Brand Ambassadors

After the product presentation we were led to the experience hall which had several demo units of the Xperia Z1, Sony QX Smart Lens, and the various NFC/Bluetooth accessories they had available. Here are some photos we took at that part of the program. Don’t forget to read the captions!

The Sony QX Smart Lens! Watch out for our initial review and hands-on later tonight!

The Sony QX Smart Lens! Watch out for our initial review and hands-on later tonight!

Sony NFC activated wireless headphones and speakers.

Sony NFC activated wireless headphones and speakers.

Sony Mobile PH's Dino Romano, Assistant Manager for Channel & Accounts and Alvin De Vera, Director Brand Activation Management

Sony Mobile PH’s Dino Romano, Assistant Manager for Channel & Accounts and Alvin De Vera, Director Brand Activation Management

Please do watch out for our hands-on and initial reviews of the Sony QX Smart Lens and Xperia Z1 later tonight. We still have a few things lined up for the evening so we can’t really focus on writing yet. So now you’re probably wondering WHEN these two babies will be available in the Philippines.

The good news is that we won’t have to wait long. According to Sony Mobile PH, we should expect the Xperia Z1 together with the QX Smart Lens to hit stores locally October. They’ve also hinted that a telco will also roll it out (hopefully together with local launch) and offer it in their postpaid plans.

And that’s a wrap!

Initial reviews coming tonight! Watch out for 'em!

Initial reviews coming tonight! Watch out for ‘em!

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