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Facebook Livestreaming is Going to Kill Pay-Per-Views

Pacman Fight
Pacman Fight

First off, congratulations to Senator Manny Pacquiao for his dominant win over Vargas and for reclaiming the world title. To those who weren’t able to follow the match, good old Pacman took a 114-113, 118-109, 118-109 unanimous victory over Vargas. Okay, having said that let’s move on to the real topic of this article: illegal Facebook livestreams.

I have never seen so many livestreams of a pay-per-view content pop up on my feed ever! I counted how many different pages there were streaming the match and I found up to 10 different pages doing streams. One page was even asking for sponsors. If you sponsor they would include your Facebook URL on the streaming page. The various streams had viewers of anywhere from 15,000 to 80,000 at any given time. Apart from the illegal commercial streams, there were also a lot of people who were doing Facebook live with their smartphone shooting the match playing on the television. This is definitely NOT A GOOD TIME to be in the pay-per-view business.

Moving forward, Facebook should implement stricter rules and create new systems that will protect IP rights of content owners. YouTube has this and it’s the reason why a lot of content creators prefer to work with YouTube versus Facebook (apart from being able to properly monetise). It will be interesting to see how this all plays out in the coming weeks as more content creators see their revenues plummet due to a new form of piracy — from downloading via Torrent to watching it now live.

Carlo Ople

Carlo is the Editor-in-Chief and Founder of Unbox.ph. During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

13 Comments

    1. Because it IS Piracy!!! Sharing ito pag na share ang kahit anong video ng match AFTER ng judge’s decision.

      Binabayaran ng mga Cignal subs ng 800PHP para mapanuod ito ng maayos, tapos may nagsi stream nito para sa libre, di ba nakakainsulto sa nagbayad para sa PPV?

  1. palibhasa sarili mu lang ang iniisip mo… oo nagbayad sya pero shi ne shared naman nya ung blessing nya dahil kapwa namin Pilipino ang Main Event… kaya napaka selfish mo naman at napaka demonyo mo!!!

    1. Pak ganern.You got the point. Besides it depends on people whether he’s going to share his blessings. Though yes it is an act of piracy but try to think of the big help you can give to the needy ones. Besides it’s a big match at ang tawag sa nangyari kanina ay bayanihan.
      He’s just selfish

  2. So what if it kills pay-per-views? Just find another way to prevent such piracy. It’s 2016, you all people should know how to be flexible enough to adapt and outsmart those internet pirates/hackers.

  3. It’s will result in lower PPV revenues. Just as artists (music) no longer count on CD/digital sales for the bulk of their revenues , maybe boxers should not expect mega purses like before.

  4. If you kill PPV, then maybe you’d also kill the sport you love in the long run. The reason Pacquio and the others tried so hard at this sport is to get that $$. If they won’t be earning that much $$ in exchange for a face or a rib, then maybe they’ll just work abroad as a factory or construction worker. But of course, these companies will do something to prevent such piracy in the future.

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