Huawei has been under assault the past two years from the administration of Donald Trump, with the US blacklisting the company from working with key US manufacturers and technology providers. And while Huawei has managed to weather the storm pretty well (posting positive results for 2020), the continued assault on their business will wreak havoc on their bottom line sooner or later.
It isn’t surprising that Huawei has allegedly registered multiple trademarks under their Mate branding, with the company registering eight new product categories under it. These are:
Huawei generally uses the Mate branding for its more premium devices, like the MateBook, MatePad and Mate line of smartphones. If the reports are true, it looks like the company is diversifying its product portfolio to expand into other verticals as well, probably in an effort to minimize the impact of the US trade ban on them as well as to find new sources of revenue. It’s even made its own operating system, dubbed HarmonyOS, to compliment Android in its ecosystem with the hopes of one day relying on it completely.
Huawei has been under constant attack from the US, starting with its placement in the US Department of Trade Entity list which forbids companies based in the US from allowing the Chinese giant from using or licensing their hardware and tech in their devices. While special permissions and extensions have allowed Huawei to mitigate the full impact of their placement in said list, the increasing US-China tensions have made it increasingly difficult for the company to do business in their traditional verticals like smartphones and telecommunications.
But the company isn’t going down without a fight. Huawei has completely made itself independent from Google, creating their own Huawei Mobile Services backbone for its Android devices, as well as their own equivalent to Google’s App Store, dubbed the AppGallery. And despite the efforts of the US, Huawei still enjoys a huge following in the Asia Pacific region as well as in Europe.