PH Tech Company Buys Singapore Tech Company
Local tech and publicly listed company Xurpas made two back-to-back major announcements this week. First they announced that they’re buying 100% of Singapore-based digital and mobile advertising company, Art of Click Pte. Ltd. They purchased the company for $45-million.
What’s Art of Click? They’re a mobile and digital advertising optimisation platform for advertisers. They do planning, development, and execution of mobile campaigns for clients across the world. They’re actively servicing clients in South Korea, Japan, Hong Kong, Taiwan, Southeast Asia, North America, and Europe.
Apart from the technology and the synergies Xurpas gets from Art of Click, they also now have access to a global powerhouse clientele which they can possibly cross-sell their services to.
Xeleb Set for IPO Next Year?
Right after the announcement of the acquisition of Art of Click, Xurpas CEO Nix Nolledo shared that they have plans of taking Xeleb, one of the companies owned by Xurpas, to IPO in the next 12 months. It’s a start-up company that develops and markets mobile games riding on the popularity of celebrities. It’s no wonder that some of the shareholders of Xeleb are actually celebrities (Anne Curtis, Isabelle Daza, Kim Atienza, and Erwan Heussaff). Those celebs definitely hit gold when they partnered with Xurpas, especially if their IPO goes as planned and is successful.
Xurpas is definitely a company worth watching. We only have a few local tech companies actively crushing it on the world stage and hopefully they inspire more Pinoy entrepreneurs to do the same.