EditorialsPH Digital and Tech

Local Tech Company Xurpas is Crushing It

Celebrity Shareholders of Xeleb with Xurpas President Raymond Racaza
Celebrity Shareholders of Xeleb with Xurpas President Raymond Racaza

PH Tech Company Buys Singapore Tech Company

Local tech and publicly listed company Xurpas made two back-to-back major announcements this week. First they announced that they’re buying 100% of Singapore-based digital and mobile advertising company, Art of Click Pte. Ltd. They purchased the company for $45-million.

What’s Art of Click? They’re a mobile and digital advertising optimisation platform for advertisers. They do planning, development, and execution of mobile campaigns for clients across the world. They’re actively servicing clients in South Korea, Japan, Hong Kong, Taiwan, Southeast Asia, North America, and Europe.

Apart from the technology and the synergies Xurpas gets from Art of Click, they also now have access to a global powerhouse clientele which they can possibly cross-sell their services to.

Xeleb Set for IPO Next Year?

Right after the announcement of the acquisition of Art of Click, Xurpas CEO Nix Nolledo shared that they have plans of taking Xeleb, one of the companies owned by Xurpas, to IPO in the next 12 months. It’s a start-up company that develops and markets mobile games riding on the popularity of celebrities. It’s no wonder that some of the shareholders of Xeleb are actually celebrities (Anne Curtis, Isabelle Daza, Kim Atienza, and Erwan Heussaff). Those celebs definitely hit gold when they partnered with Xurpas, especially if their IPO goes as planned and is successful.

Xurpas is definitely a company worth watching. We only have a few local tech companies actively crushing it on the world stage and hopefully they inspire more Pinoy entrepreneurs to do the same.

Photo courtesy of Mica De Leon
Source: 1, 2

Carlo Ople

Carlo is the Editor-in-Chief and Founder of Unbox.ph. During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

5 Comments

  1. definitely zero idea on how this company works. panong nangyari na meron silang strong game sa pamamagitan lang ng ads.

  2. Xurpas was behind those access number 2363 2600 etc etc providing free VAS content at first then ransacking your prepaid load after the free trial expires, or skyrocketing postpaid bill which takes a month or two when you file dispute at your telco. I wasnt against Xurpas, But the way they lure their unsuspecting victims was quite good, and it was bad overall.

  3. carefull though with xurpas VAS free trial, if happen you forgot to unsubscribe, you will incur charges/debt and will be debited on your next reload (prepaid), for postpaid you will be surprise on your next billing statement.

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