It’s an unprecedented move
Given how movie theaters are empty right now because of COVID-19, NBCUniversal is releasing some of its theatrical offerings online as soon as it hits the theaters, which means you have the option of either watching it in the theater or in the comfort of your home when the release date comes.
The move comes as cinemas across the globe start closing doors in an attempt to enact social distancing policies that the World Health Organization says will stop the virus from spreading.
Trolls World Tour, which is set to open on April 10 in the US will adopt this policy as soon as it’s released, with digital screenings for the movie will be available on the same day.
Other movies in NBCUniversal’s lineup that’s are already in theaters like The Hunt, The Invisible Man and Emma will show up in on-demand services like iTunes and Amazon Video come Friday and is expected to be priced at $19.99 in the USor the price equivalent in international markets.
NBCUniversal’s move is unprecedented in movie history, as there’s still a significant gap of time before movies are distributed by companies digitally.