Research firm IDC is the latest company to affirm realme’s meteoric rise to become the #1 smartphone vendor in the Philippines. IDC has officially crowned the now independent brand as the top brand in the country, growing an incredible 962% from where they were last year.
Normally that growth number would be impressive by itself, but if you consider that realme managed to achieve that growth during a global pandemic where consumer confidence plummeted because of economic concerns, then you can appreciate what the team at realme has accomplished.
Even if you look at their quarter-to-quarter performance, realme managed to grow 80.7% in Q3 2020 VS Q2 2020, which is pretty impressive.
Most of realme’s success for the third quarter was credited to its entry-level C11, C12 and C15 models, as well as its products’ competitiveness and marketing campaigns that included a month-long promotion for young fans.
Following realme in the charts is vivo, OPPO, Huawei, and Samsung. The biggest losers for this quarter in growth are OPPO and Samsung, with their market share contracting -36% and -19.5% respectively.
IDC also notes that the Philippine smartphone market registered a 50% quarterly growth shipping in a record of 5.5 million units with an impressive 33% YoY growth in the third quarter of this year. Angela Jenny Medez, Client Devices Market Analyst at IDC Philippines credits this to the reopening of the market that enabled vendors to replenish stock and fulfill the pent-up demand of consumers as soon as the lockdown lifted.