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Smart, PLDT Unveils New Logo


PLDT and Smart have officially unveiled their brand new logos tonight. Since the two companies share a kinship with each other (Smart is a wholly-owned service subsidiary of PLDT) it’s only fitting that both brands share the same basic shape and design of the new logos. While PLDT retains roughly the same typography as before, Smart has gone through quite a transformation. We’re not sure what to think about it yet.


In any case, the change in logo is just the start – we’d be surprised if both companies don’t have a few more surprises up their sleeves tonight.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. “It looks like the Google Drive logo!” said a user on Instagram. Sayang hindi ko nakuha sino, natawa ako run.

    1. Come to think of it, it does! Except one of them is red and gray,mand the other is green and blue. May I just note that the colors of the new Smart logo reminds me of the Smart Buddy logo from 2010.

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