Sales are in the red
The global health emergency has forced millions of people to stay at home as governments around the world work to limit the spread of the deadly disease.
Because of this smartphone production has ground to a halt with supply lines, logistics and other important parts of smartphone production left without workers because of the pandemic.
Fewer people are also either unwilling, or unable, to buy phones during this time, and because of this Strategy Analytics says that February was the biggest year-on-year decline in the history of the worldwide smartphone market.
The number of smartphones delivered globally last month plunged to 61.8 million VS 99.2 million during the same period last year, a drop of 38%.
“February 2020 saw the biggest fall ever in the history of the worldwide smartphone market,” according to Neil Mawston, Executive Director at Strategy Analytics. He added that “Supply and demand of smartphones plunged in China, slumped across Asia, and slowed in the rest of the world. It is a period the smartphone industry will want to forget.”
For February Samsung led the way in terms of overall shipments and sales, followed by Apple, then Xiaomi, Huawei, OPPO and Vivo. While there’s still no data for March, we expect shipments will drastically be lower, as the COVID-19 pandemic expands in several key markets including Europe in the US.