EditorialsPH Digital and Tech

Sun Continues “Subtle” Offensive Against Globe with New TVC

Last June, Sun Cellular took the gloves off and obviously gunned for Globe subscribers. Today they just launched their new TVC and it looks like they’re not letting up on their “subtle” offensive against Globe. The new ad features two “barkadas” comparing what are the values being offered with their Postpaid Plan 599 packages. The Sun Cellular group is led by their endorser, Ryan Agoncillo, and they’re all wearing yellow and casual clothes.

The Sun Barkada
The Sun Barkada

The other barkada is very representative of the Globe Tattoo brand. It’s not explicitly called out that they’re from Globe but the purple balloons, fashion statements, and even the postpaid plan details are dead giveaways.

The "Globe" barkada?
The “Globe” barkada?

Here’s the full TVC which was just uploaded on YouTube earlier this morning:

Let us know what you guys think in the comments section below!

Colin Chan

Colin is Unbox's resident Nokia Lumia fanboy. He's inept in any other OS but he's trying his best to learn...so go easy on him. What he lacks in technical know-how he makes up with a wealth of cultural knowledge--hence he writes (or should be writing) Movie Reviews and other things like men's fashion and whatnot.

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19 Comments

  1. Don’t worry, Globe has better and faster mobile internet than Sun (they pretty much rotted out after PLDT acquired them from the Gokongweis,) but that’s not saying much.

  2. i noticed that a lot of tech sites (except maybe yugatech) picked up on this story at the same time with almost the same sentiments last june. i can’t help but think that this isn’t just coincidence

  3. ALL OF US AGREE, WITHOUT A DOUBT…

    “SUN BROADBAND : CHOOSE BITTER”

    THERE IS NO LONGER ANYTHING BRIGHT ANYMORE WITH THE SUN…

    WITH THE “SUN” YOU BURN… THE END

    1. really? i’ve been using sun since 2005 and I also have Smart for personal phones. I have Globe as a company phone and Globe sucks big time. Kung value lang din eh sa Sun na ko. Sa performance they’re just all crappy depending on what area you’re in. So i’d rather pay less for a crappy service than pay more for an expensive, crappy service. Isip isip ka boy. Ikaw lang ang biktima,

      1. I STILL REMEMBER HOW VERY GOOD SERVICE SUN CELLULAR USED TO PROVIDE… NOW WITH SMART, BULOK NA BULOK NA BULOK NA ANG SIGNAL & SERVICE NILA… MOREOVER , THEY OBVIOUSLY BECAME STINKING LIARS & THEIVES… AFTER DECEIVING SUBSCRIBERS, ALL THEY WANTED ARE THEIR PAYMENTS… TO HELL WITH THEIR SERVICE!!!

        SUN CELLULAR: “CHOOSE BITTER… SIKAT SA PANLOLOKO!!!”

        THEY R NO LONGER HUMAN!!!

  4. obviously wala nang matinong ibang magawa at maisip ang mga higher-ups ng Sun, kaya tira to the max na lang sila. lumalabas na ang pagka-KSP ng Sun, sa totoo lang; parang silang nasa high school, yung medyo weird na kid na kakabit sa popular or cool kids para lang masabing kasama sila. sa lahat ng paggugugulan talaga ng oras at pera, ito pa? bakit di na lang ayusin ng Sun ang services nila?

    1. tell that to globe, at least sun costs less. if i were to choose between cheap and crappy and expensive and crappy, dun na ko sa cheap.. or just bug the sim. 🙂
      globe user here btw.

  5. Kung service lang naman pareho lang crappy ‘yan at depende sa location ng subscriber ang lakas ng signal.

    Pero honestly speaking, kung value ang usapan, Sun has it as exemplified in their commercial.

    Kaya pa nilang magbigay ng magandang offer kasi ‘di pa ganun kalaki. Unlike Globe minsan image at pangalan ang binabayaran kaya mahal.

  6. sus kahit mag away kayo Globe at Sun alam naman namin bulok kayo pareho. improve your services first. di tanga ang consumers niyo. PS meron ako Globe at smartbro pocket wifi, parehas mabagal

  7. THE PREVIOUS “BRIGHT SUN” IS NOW TOTALLY FADING & BURNING OUT.

    IT BEGUN WHEN THE “SMART ECLIPSE” TOOK PLACE WHERE EVERYTHING STARTED TO CHANGE, TO DETERIORATE, TO FAIL, TO COLLAPSE & IS NOW IN “NEAR DEATH”.

    AND BY TOMORROW FOR SURE
    FINALLY THE “SUN WILL DIE”.

    EVERYONE WITH IT WILL CRY & BURN OUT THEMSELVES.

    THIS IS NOT A “SMART THING”…

    OR IS IT???

  8. OMG !!!

    WHO EVER THINKS THAT THIS SUN PLAN599 IS OF ANY REAL VALUE WILL BE IN FOR THE BIGGEST HEADACHE OF THEIR ENTIRE LIVES.

    WE DECLARE, GIVEN OUR OWN FIRST HAND EXPERIENCES, THAT SUN CELLULAR IS THE BIGGEST & THE WORST LIAR & THIEF IN THE INDUSTRY.

    THEIR OBVIOUS SLURS AGAINST GLOBE ARE BUT DESPERATE MEASURES & ARE THE LAST DITCH RETALIATORY ATTEMPTS AT THEIR EFFECTIVE & CREDIBLE “KILLER”. THIS IS HOW UNBUSINESS-LIKE SUN GETS WITH ITS CLIENTS & COMPETITORS.

    WITH SMART, THE SUN HAS ALREADY FADED A LONG TIME AGO & IS NOW NEAR DEATH!!!

    NOBODY DOES BUSINESS WITH THE DEAD, DOES ANYONE?

    WE ALWAYS BELIEVE IN DOING FAIR & HONEST BUSINESS. ANYTHING LESS IS BLATANT DIS-SERVICE.

    BUSINESS JUSTICE HAS CAUGHT UP ON THE SUN & IT’S A LIFE SENTENCE.

  9. SA SUN BROADBAND

    LAGLAG SIGNAL NA

    TANIM SAMA NG LOOB PA

    SA MGA SUBSCRIBERS

    NAGBABAYAD NAMAN SILA ON-TIME

    PERO WALA PA RING MAAYOS NA SIGNAL.

    MAG- COMPLAIN MAN SILA

    PERO PARANG WALA DIN LANG

    KUNDI BINGI O TULOG AY

    PATAY MALI LANG ANG SERVICE.

    KAPAG BAYARAN NA

    HUWAG KANG PAPALYA

    KUNDI UUSIGIN KA

    KULANG NA LANG

    DEATH THREATS MAKAKUHA KA.

    HAYOP KA SUN BROADBAND

    MAMATAY KA RIN

    BUHAY KA PA PERO

    KALULUWA MO NASA IMPYERNO NA.

    HIYANG HIYA NAMAN KAMI SA IYO

    KAPWA MO PILIPINO

    INAARGABYADO MO

    MUKHA KANG PERA

    PUTANG INA MO !!!

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