Last June, Sun Cellular took the gloves off and obviously gunned for Globe subscribers. Today they just launched their new TVC and it looks like they’re not letting up on their “subtle” offensive against Globe. The new ad features two “barkadas” comparing what are the values being offered with their Postpaid Plan 599 packages. The Sun Cellular group is led by their endorser, Ryan Agoncillo, and they’re all wearing yellow and casual clothes.
The other barkada is very representative of the Globe Tattoo brand. It’s not explicitly called out that they’re from Globe but the purple balloons, fashion statements, and even the postpaid plan details are dead giveaways.
Here’s the full TVC which was just uploaded on YouTube earlier this morning:
Let us know what you guys think in the comments section below!