Editorials

The DigiCon 2017 Happening This October

DigiCon 2017 to be Held at PICC from October 11 to 13, 2017

After the success of DigiCon 2016, The Internet and Mobile Marketing Association of the Philippines (IMMAP) is getting ready for DigiCon 2017 that will be held on October 11 to 13 at the Philippine International Convention Center (PICC). They held a press conference at Discovery Primea last April 6 to announce details of the upcoming digital event including the program, speakers and scheduled activities.

“Over the past years, not only has digital technology changed the way we communicate, interact, work and play as individuals, it has begun transforming entire companies and industries,” shares IMMAP President Margot B. Torres. “Through DigiCon 2017, it is IMMAP’s aim to equip companies with the tools that they need to transform in this age of digital evolution and innovate amidst constant change.”

DigiCon 2017 Highlights

IMMAP Vice-President and DigiCon 2017 Chairman Ed Mapa (seen in photo above) shares the key highlights of this year’s three-day congress. Just like last year, the main topics will include People and Organization, New Age of Storytelling, Living Streams, Customer Experience and Pivots and Unicorns. This year, they added another key topic, which is culture.

The Speakers

There will be a total of 90 speakers who are experts in their field. Among them are Google Director of People DN Prasad, WARC Managing Director for Asia Pacific Edward Pank, TNS APAC Director for Digital Zoe Lawrence, LOWE Global Head Wayne Arnold, McCann Creative Planner for Japan Shun Matsuzaka, Dentsu Aegis Philippine CEO and IMMAP founding President Donald Lim, Deloitte Digital Regional Strategy Director Amer Iqbal, Founder of McCann Millennials Shun Matsuzaka, JWT APAC Director for Digital Josie Brown, Spotify APAC Managing Director Sunita Kaur, EMEA Marketing Lead, Emerging Business for Facebook Ana Bishop Rehrig, Asia-Pacific CEO for iProspect Joanna Catalano, APAC CEO for Havas Media and India & South East Asia for Havas GroupVishnu Mohan, SEA General Manager for Maker Studios, Gautam Talwar, ASEAN President for Cisco Naveen Menon, Brand Manager Mondelez Philippines for Tang PH Lawrence Dominique Lorico, Thinking Machines CEO Stephanie Sy,George Royeca for Team VR, OnOff Group Design Thinking Specialist and founder Phil Smithson, and Deputy Commissioner of the National Privacy Commission Dondi Mapa.

Participants will be able to experience Virtual Augmented reality at DigiCon’s Trade Exhibit, which will showcase e-commerce and relevant technology solutions.

This year, IMMAP is expecting 2,500 marketers and Internet users to be a part of this event. To register or to get more information, visit www.digicon.com.ph.

Lea Cruz

A hardcore Star Wars fan, we’ve been calling Lea the Philippines’ Princess of Tech. She serves as the Lifestyle Editor at Unbox and the host for some of our YouTube videos.

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