Move over, OnePlus

ASUS has just recently announced pricing for its ZenFone 5 family of phones, and honestly, we’re blown away by it. ASUS has managed to redeem their previous pricing gaffes with the three new phones, which are aggressively priced to undercut the competition.

But of three, the ZenFone 5Z is probably the most compelling. With a price of Php 29,995 and equipped with a Snapdragon 845 chipset, it’s the cheapest 845-equipped phone that we’ve seen as of yet available in the Philippines. I’m sure that Xiaomi will have something to say about that when the Mi Mix 2S launches locally, but for a company that’s not known for undercutting the competition, what ASUS did is nothing short of incredible.

Indeed, it looks like the company has taken the complaints of its fans during its last two flagship cycles to heart. It’s no secret that the company has been struggling to entice its former fans back into the fold, fans that bought into the promise of “empowered luxury” with the launch of the ZenFone 2 and who were subsequently dismayed at the pricing of the next two flagship devices.

Aside from the ZenFone 5Z, the ZenFone 5Q is also priced aggressively, undercutting the competition by at least 1K. So not only is ASUS trying to undercut the top end of the market, they’re also making a play for the mid-range as well.

ASUS has truly delivered its promise of going back to its roots with their ZenFone 5, making their #backto5 hashtag a reality. The ZenFone 5 series of phones are their best yet, and more importantly, are priced so aggressively that it’ll make the work of their competitors that much harder.