Smart changed their logo, launched the “Own It” and “Welcome Change” campaign. Globe unveiled their Iconic Store and announced a lot of partnerships. Both are claiming to be leading the “Digital Shift” and creating a “Digital Nation”. However, what does it really mean to be digital? What does it really take to be the best operator? For us it’s not really about promos or partnerships. It’s something a little more basic.
Here’s our simple take on it in just 4 minutes. Let us know what you guys think in the comments!