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ASUS CEO Jerry Shen Talks About the Zenfone 2, Zenfone Zoom, Android One, and the Philippines

jerry shen asus

Our Full Interview with ASUS CEO Jerry Shen

We had an opportunity to have a sit-down interview with ASUS CEO Jerry Shen during the ASUS Zenfone 2 launch at the World Trade Center. We talked about a lot of things ranging from why the Philippines is an important market to them, their participation in the Android One program, the ASUS Zenfone Zoom, and we even asked him to share with us his message for all the Zenfone fans in the Philippines (how showbiz, hehe).

Watch the full interview below. To make things easier for you guys we also listed time stamps of the various topics.

0:18 The importance of the Philippines when it comes to the Zenfone series of phones
2:22 ASUS’ potential partnerships with both Smart and Globe in the Philippines
3:20 Jerry explains ASUS’ naming convention
5:28 Zenfone Zoom official launch and release date
6:46 ASUS and the Android One program
8:01 Jerry Shen’s message to all the ASUS fans in the PH

There was one point in the whole interview that really stood out for us it was when he started talking about a concept called “EMPOWERING LUXURY”. Read the full quote below just in case you guys didn’t catch it in the video.

(11:15) EMPOWERING LUXURY: the Key Message and Thinking Behind the Zenfone 2

“They key message is ‘Empowering Luxury’. This means that when you are using the device you are proud of using it. You have the privilege to own the device, you feel proud. Apple can do it but for everyone Apple cannot do it. So empowering luxury I want to set experience level to the same as Apple but for everyone means everyone can buy it. So empowering luxury for everyone to enjoy that’s the key message for our smartphone.” -Jerry Shen, ASUS CEO

We look forward to seeing more products that deliver on that promise. Thank you to Mr. Jerry Shen and to ASUS Philippines for the opportunity for the interview!

Carlo Ople (Unbox Founder and EIC) with Jerry Shen (ASUS CEO) and George Su (ASUS PH Country Manager)
Carlo Ople (Unbox Founder and EIC) with Jerry Shen (ASUS CEO) and George Su (ASUS PH Country Manager)

See Also:
Zenfone 2 ZE551ML 2.3GHz/4GB RAM Review
ASUS VP Eric Chen Talks about the Zenfone and Zenfone 2
3 Reasons Why it’s Better to get the Zenfone 2 During Official PH Launch
Check out the ASUS Zenfone 2 Accessories
Unboxing the ASUS Zenfone 2
ASUS Zenfone 2 Initial Review: Certified Beast of a Smartphone

Carlo Ople

Carlo is the Editor-in-Chief and Founder of Unbox.ph. During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

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  1. It was indeed a rare opportunity to have talked directly with Jerry. Prior to your interview with him, my team and I had a chance for almost an hour-long conversation with him and we were all impressed, not just with who he is, but what he represents.

    Jerry has passion not just for the phone, but for the users. And being part of the largest social user base of Asus’ Zenfone 5 line, it made me appreciate Asus more. We’ll be working with Asus team to improve the user experience of our Zenmates, or as Jerry calls us, his bestfriends.

    – M

    1. “my team and I”…Binida talaga ang sarili. E di wow! Pwede namang sabihin “our team”…e di wow ulit! 😀

      1. At least sya may ibibida, he and his team got to talk with ASUS’ CEO. You’re stuck here in the comments section trolling around. Edi wow din! 😀

          1. And I’m here commenting over a commenter who commented over a comment.

            … Inception!

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