ASUS Claims that They’re the Top Brand in the PH for Big Screen Smartphones


ASUS is the Phablet King of the PH?

In a statement given to the China Post, ASUS announced that they’re the top brand in the Philippines shipping 5.5-inch or larger screen smartphones (mid and high tier). The data backing up the claim is from the April-June market share/shipments from the International Data Corporation (IDC). This is a pretty bold claim given that Samsung has a 5-year head start as they pioneered the phablet category not just in the Philippines but globally. However it’s hard to argue against actual research released by a reputable firm like the IDC.

Despite the claim being bold, it’s actually plausible. ASUS hit a goldmine when they launched the first-generation series of the Zenfone last year. That momentum was sustained and eventually snowballed when they released the ASUS Zenfone 2. The 4GB RAM, 64-bit Intel Processor, and the affordable price tag made the Zenfone 2 a major success locally. They even followed this up with the Zenfone Selfie, Zenfone 2 Laser, and the Zenfone 2 Deluxe.

The ASUS Zenfone Laser
The ASUS Zenfone Laser

In the same statement ASUS also said that they already consider the Philippines as one of their key markets. It’s safe to say that the local Zen community knows this already as ASUS CEO Jerry Shen has visited the country twice already in the last 12 months.

In terms of new product launches for balance 2015, they’re still the ASUS Zenfone Zoom which is set to debut in the Philippines in November.

The ASUS Zenfone Deluxe
The ASUS Zenfone Deluxe

What do you guys think? Agree or disagree? Let us know in the comments below!

Source: 1

Carlo Ople

Carlo is the Editor-in-Chief and Founder of During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

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  1. Agree! My relatives are using Asus Zenfones. Here in the office about 8 persons are already using Zenfones. My wife has 2 zenfones. BTW I have a M1 Note 🙂

  2. Maaari dahil zenfone 2 kay misis at fonepad sa akin.
    Gusto ko sanang subukan ang lenovo kaso online lang inilalabas. Talo tuloy sila ng asus.

  3. True kasi naman sobrang mahal ng samsung wala naman talagang added value ung mga features gaya ng finger print scanning… At ung edge edge nila eh anu ba matutulong nun n malaki parang wala nmn… Gat di nila bnabago pricing strategy nila magpapatuloy ang pag ka laos nila i think.

  4. Cherry could have prevented this had they immediately released the Jiayu S3 aka Flare X. Yun nga lang nanghiram pa siguro para makabili sa China. . that’s what you get for having low margins and useless celebs in your payroll hahaha!

    1. Hold your horses. There’s still Xiaomi. They’re now the second largest android maker and third overall in smartphone units shipped after Samsung and Apple. They’re the one to beat.

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