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ASUS, Local Brands Gain Ground in Q3

ASUS is climbing to the top

We were able to acquire raw numbers for shipments of phone vendors both local and international spanning from Q32014 all the way up to Q32015. So first things first: the big winner is obviously still Cherry Mobile, followed by Samsung and surprisingly by ASUS, which has managed to climb up to third place, possibly buoyed by the sales of their new Zenfone devices introduced earlier this year.

Bringing up fourth place is MyPhone while the fifth spot is taken by Huawei. Lenovo is sixth while LG is seventh, followed by Apple, Torque and OPPO.

It’s also interesting to look at the Q4 2014 performance of the brands, as the 4th quarter is usually the best time for all brands as sales are up because of the holiday season. Looking at the numbers, Cherry Mobile enjoyed a massive sales boost in Q4 of 2014, managing to rack up shipments of more than a million, compared to its nearest competitor Samsung that did not manage to hit the 500K mark.

Interestingly, local brand Torque had excellent momentum at the start of the year, managing to sell around 300K units at the end of Q4 2014, but for some reason their sales petered out, barely surpassing the 80K mark this 2015.

Another point of interest is Xiaomi’s performance in Q3 to Q4 of 2014 – compared to the same period this year. The company’s sales have been quite anemic in the past few quarters, but has consistently doubled per quarter this year, possibly a result of their new strategy in regards to offline sales.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. I have a friend who bought a Samsung Galaxy Prime I think. Originally 12 k dropped to 9k. A 4 k Cherry Mobile has better specs. para lang syang nagbigay ng 5 k sa economy ng Korea.

    1. Sammy phones quality is way way better than CM. Mas malayong mas matibay ung SGGP1….. the additional cost will save you time spent on service center dramas, not to mention the high rate of lemon devices of local brands.

      P.s. despite all that, over priced pa rin ang Samsung at hindi naman gawang Pinas ang mga “local” brands…made in china rin sila

  2. And whenever I’m out and about and I see someone sporting an Asus phone I can’t help but admire that person. But if they hold a Sony phone all I can think of is, “LOL what a dumbass!”

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