It’s brand new milestone for the company

Taiwanese brand ASUS capped off the successful launch of their ZenFone 5 family of devices with the opening of their 100th store in the Philippines. Located at Ayala Mall Feliz along Marcos Highway, the 100th store is a giant milestone for the company who only had 6 back in 2011.

In fact, many of the stores that now make up the number were put up recently in 2016 and 2017. From only 45 stores in 2015, the number grew rapidly to 83 at the end of December last year.

“Now our job is to enrich and then to establish a very effective and very wide coverage channel network and touch point with our Filipino end users so they can really enjoy good products and good solutions anywhere in the country.  We believe that we really need to go to our customer not let the customer find us. The 100th store is our first step to reach out to our partners as far as Zamboanga, General Santos, Davao, Tuguegarao, Laoag, even South Luzon, we have our point of sales there,” said George Su, ASUS Philippines Country Manager for Systems Group.

“We started our business in the country and we know that we will grow with the help of our channel partners. We must say that we have experienced a lot of changes in the business ecosystem locally. From just selling motherboards in our early days in the country now we have a full line-up of products that we share to our fans to ensure that they have the best products possible in a very reasonable amount,” shares, Anvey Factora, ASUS Philippines Marketing Manager for Systems Group.

The stores of ASUS consists of ZenFone Kiosk Shops (52), ASUS Concept Shops (20), ZenFone Concept Shops (15), ROG Shops (4), ASUS owned online shops (4), ZenFone eLounge (3) and ASUS two eLounge Shops.