ASUS Prices Zenfone 3 Max 5.5-inch ZC553KL At Php 10,995


A few days ago we unboxed the 5.5-inch version of the Zenfone 3 Max, dubbed the ZC553KL. One of the things that we discovered with the new phone is that its spec sheet is quite similar to another ZF3 device, namely the ZF3 Laser. The specs are so close in fact, that we postulated that the price for the ZC553KL would be pretty close to the ZF3 Laser when it’s released.

ASUS Zenfone 3 Max ZC553KL specs

  • Qualcomm Snapdragon 430 octa-core processor
  • Adreno 505
  • 3GB of RAM
  • 5.5-inch full HD IPS display, 2.5D glass, 1920 x 1080┬áresolution
  • 32GB of expandable storage
  • 16-megapixel rear camera with LED flash, laser AF
  • 8-megapixel front camera
  • Dual SIM
  • 3G, LTE
  • WiFi, Bluetooth, GPS, A-GPS, Fingerprint scanner
  • Android Marshmallow 6.0, ZenUI 3.0
  • 4100mAh battery

And it looks like we were right on the money – ASUS has officially priced the ZC553KL at Php 10,995, undercutting the ZF3 Laser by a couple of thousand pesos. Because of its lower price, it’s very possible that the ZC553KL may cannibalize sales for the more expensive ZF3 Laser which may lead to the Taiwanese brand discontinuing it in favor of the less expensive device.

Anyway, you can hit up our unboxing of the ZC553KL here if you can’t wait for our full review which should come out in the next few days.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.


  1. well laser has a gorilla glass and this doesn’t have(i’m not sure yet.. :D ) and that makes the laser a bit more expensive I guess, LOL! well good pricing asus, nice one! :D

    1. bakit nyo pa din kino consider yang mga chinese brands na yan e wla pa naman silang physical stores dito. aware ako dyan sa mga low price high specs na brands ng mga yan pero para sakin di ko tlga i susugal pera ko sa mga wla namang local warranty dahil wla ka tlgang habol pag nasira yan. luge ka tlga. kaya kahit local lang ok na sakin basta ba madaling i palit in terms of warranty.

  2. they’ve learn their lesson, they need to redeem themselves in the midrange market, sayang momentum ng zenfone, nagfocus cla sa hi-midrange segment eh hindi cla duon sumikat..

  3. ZF3 deluxe have a lower price ver. Now, its the ZF3 max. Though priced higher than the previous, its in line with zf3 laser. Surely, this will kill the market of zf3 laser.

  4. ano to? ka specs lang ng redmi 3s na tig 7k? asus ibaon nyo nalang sa lupa yan.. kung gusto nyo tumubo hahahahaha, sabihin nyo na wala ako pambileh, wala ako paki alam sa inyo hahahahah, kung may pambili kayo bumili kayo ng isandaang piraso tas gawin nyong bangka XD

    1. Magbasa at intindihin muna bago mag-post ng katangahan. Mas mataas resolution ng panel nito at mas mataas ang resolution ng camera kaysa sa 3s, mas malaki din ang ram niya. Dun pa lang lalaki na talaga agwat sa presyo, huwag lang nakatingin sa processor. Punyetang indio na ito oo.

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