Brother Launches Customer+ Loyalty Program in PH

Brother Launches Customer+ Loyalty Program in PH

GLenn Hocson with Influencers

Another great reason to stay with Brother

Brother Philippines has officially announced their Customer+ loyalty program during an event a few days ago held in the Makati Shanri-La. The Customer+ initiative is a fully integrated customer program that helps brother users and business take full advantage of their new devices as well as get the word out on updates on their machines, consumables and service. The new program also gives special trade-in offers for members that have enrolled in the program for two years.

Brother’s PH president, Glenn Hocson, said that while the Customer+ program was announced only recently, it has been running silently in the background, with the company taking in constructive feedback to improve the service until it’s official launch a few days ago.

“The program is part of our customer-first orientation as reflected in our “At Your Side” mantra. We always want our customers to be able to use our products well and maximize their features, and be assured that Brother is always at their service,” he said.

Also present during the event were Isao Noji, General Manager of the Sales and Marketing Department handling Asia Pacific and Japan, and the Global Marketing Department of Brother Industries Ltd.; Yumiko Iwadare, General Manager of the Sales and Marketing Department handling the US and Europe of Brother Industries Ltd.; Takao Shima, Manager for Sales and Marketing for Japan and Asia Pacific of Brother Industries Ltd.; Masakazu Goto, Senior Team Manager of the Sales and Marketing Department handling the US and Europe of Brother Industries, Ltd.; Shinji Tada, Managing Director, ASEAN, of Brother International Singapore Pte. Ltd.; and Masao Kasagi, Deputy General Manager for Sales and Marketing, Brother Philippines.

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