More and more people going local
A few months ago IDC said that Cherry Mobile was the undisputed king of the mobile phones in the PH in 2014, and that hasn’t changed much in the first half of 2015. Revu Philippines managed to get IDC data on the number of phones shipped in the first half of this year, and unsurprisingly the local brand has managed to stay on top, staying ahead of international brand Samsung.
Cherry Mobile holds the top spot with a 17%, while Samsung holds second place with 14%, with MyPhone, CloudFone, and Lenovo holding the third, fourth and fifth spot with 6%, 5.2% and 5.1%, respectively.
Cherry Mobile’s staggering 21.9% lead from before has slowly been chipped down while Samsung saw a slight improvement up from 13.3% the same time last year. Numbers for the rest of the top five are also down, with CloudFone replacing Torque as the third local brand in the top five. Why the decline? Well, you can chalk that up to competition – more and more brands are stepping up to the plate in terms of offering excellent handsets that target the lower end of the market – which is coincidentally where Cherry Mobile makes most of its money.