Epson leads PH market with dominant market position
Most companies would be happy to achieve #1 market position in a single product category, but electronics giant Epson isn’t settling with just one. The company recently shared that they’ve managed to achieve #1 marketshare in Inkjet Printers, point-of-sale systems (POS) and for the first time in the Philippines, projectors.
Epson managed to achieve a marketshare of 35.9% for printers, and a value share of 48.1% according to IDC Asia’s 2015Q1 report, thanks to the sales of its L-series of printers. The L series are Epson’s own take on the ink tank system, more commonly known as the “unlimited ink system” that was originally popularized by affordable ink providers.
“While Epson has enjoyed value share leadership in IJP for the past three (3) years, we were able to grow sales of our inkjet printers through our L-series to also capture market leadership last year.We attribute this growth to the undeniable cost efficiency and reliability of the L-Series. As the pioneer in the development of the genuine ink tank system printers and our continuing drive to exceed the expectations of our customers with regard to printing affordability, product reliability, and uncompromised print quality, we believe that Epson will continue to be the brand of choice among home users and businesses,” said EPC Product Manager for IJP Russer Cabrera.
Similarly, Epson has managed to cling to its #1 position in POS and dot-matrix (yes, these things are still around) sales in the Philippines for the sixth year in a row. The company credits this phenomenal sales achievement to their innovative products, which include the TM-P20 mobile POS printer that allows operators and retailers to pair and use them with tablets for fast, easy transactions with customers.
“Technology is an ever-changing landscape and we constantly see companies using obsolete systems simply because of the cost and effort it would take to constantly overhaul their Point-of-Sale (POS) systems,” says Thea Austria, Product Manager for POS systems. “Our new Intelligent Series ensures that the system can grow with the business and adapt with the changing times, making it an essential tool for our partners.”
Finally, Epson has officially managed to nab the #1 position in projectors in the Philippines, posting a 31% marketshare surpassing its rivals back in 2014. Aside from focusing on the lower-end market of business projectors, Epson has started focusing on high-end projector models for home and commercial use. If you’ve ever been to Star City recently, you’ve probably seen their newest attraction – the Star Dome. The theme park managed to achieve the illusion by using 7 high-end and high-brightness EB-Z8450WU projectors to project a 360-degree image in the attraction.
“As the World’s No.1 brand in projectors, Epson pioneered a campaign to inform customers about Color Brightness — an important measurement of red, green and blue light projection measured in lumens. Prior to this, lumens only referred to white brightness. Because of our very own 3LCD technology, Epson delivers the same high level of Color Brightness and White Brightness to deliver vivid and realistic colors — unlike 1-chip projectors that deliver a color brightness of only1/3 of their white lumens. For example, 1-chip projectors with 2100 lumens usually only produce 700 lumens of color; Epson’s 3LCD projectors, on the other hand, produce 2100 white and 2100 color lumens equally,” explained Lyn Lizarondo, Epson Philippines Corporation’s (EPC) Product Manager for Projectors