Firefly Mobile Allure 64 LTE Unboxing: Is It All That It’s Cracked Up To Be?

Firefly Mobile Allure 64 LTE 01

We unbox the Firefly Mobile Allure 64 LTE!

Yesterday we wrote about the Allure 64 LTE, a smartphone by local brand Firefly Mobile that promises amazing value for money. While we were writing the article yesterday, we did so with a sense of skepticism – the hardware that it promises to bring to the table compared to its actual cost is nothing short of miraculous. Because of insistent public demand (you guys sure want us to review this) we went out and bought ourselves one at Firefly’s store in SM San Mateo. Today, we’ll be taking a look at the phone and what it can do.

Firefly Mobile Allure 64 LTE (Php7,999)

  • 1.7GHz 64-bit octa-core processor
  • 3GB of RAM
  • 5.5-inch HD IPS OGS display, Corning Gorilla Glass 3 protection, 1280 x 720 resolution
  • 16GB of storage
  • 13-megapixel Sony IMX214 rear camera
  • 8-megapixel front camera
  • 3G, LTE
  • WiFi, Bluetooth, GPS, A-GPS, USB OTG
  • Fingerprint scanner
  • Android 5.0 Lollipop
  • 2900mAh battery

Packaging and contents:

Firefly Mobile Allure 64 LTE 02It’s not everyday that we unbox a new phone from a company that hasn’t sent us any review units before, so we were a bit excited to see what the box had inside. The Allure 64 LTE comes in a plain white box, with Firefly Mobile’s name printed in the front in gold lettering. There’s no photo of what the box contains, just a notation on the back that tells you the specs, features and the name of the device contained within. Given the over-all value this beast delivers we think they should have really exerted more effort in the packaging and the marketing.

Inside the box you’ll see a couple of accessories, namely two additional screen protectors (the Allure 64 LTE already has one installed when we got it) a jelly case, tempered glass protection, USB cable, USB charger, headphones and a warranty card. The tempered glass screen protector and the jelly case were definitely welcome surprises. The problem with most local brands is that it’s so hard to find accessories. They solved that by including them in the box already.

Firefly Mobile Allure 64 LTE 09

Initial Impressions: looks like an iPhone 6 Plus, and yes the fingerprint scanner works!

The Allure 64 LTE looks a lot like Apple’s iPhone 6 Plus, down to the circular key that acts as the fingerprint scanner of the phone. Overall that’s not that big of a problem for us, as if there’s one company that you can’t go wrong copying, it’s Apple. The same design cues of the Apple 6 Plus are present in the Allure 64 LTE metal frame, (almost) curved glass and a relocated speaker grill on the bottom.

Upon closer inspection though, you’ll see some very un-Apple like features – capacitive Android keys flank the home/fingerprint button, the thick ugly bezel on the bottom of the display and a plastic, removable back.

Firefly Mobile Allure 64 LTE 05

Generally the phone looks well built with no obvious gaps in the body. The back cover leaves a seam that clues you in that it’s removable, but that’s unavoidable really. We’re surprised at the general build quality of the phone – for the price point we were assuming that the phone would be shoddily built – it’s clearly not.

Firefly Mobile Allure 64 LTE 04

The fingerprint scanner of the Allure 64 LTE is of particular note because it works, and works well, Unlike the previous interpretations of other brands where they use a strip to read your fingerprint which can sometimes be frustrating to use, the Allure 64 LTE uses a 3D fingerprint scanner kind of like the one in Apple’s iPhone and Huawei’s Mate7. it’s dead easy to use too – just enroll your finger by repeatedly pressing on it, and you can now use it to unlock your phone.

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Even more surprising is how quickly it recognizes your finger. Two thumbs up.

Firefly Mobile Allure 64 LTE 06

The display is a 5.5-inch, OGS panel with Gorilla Glass 3 protection thrown in for good measure. The phone’s display looks pretty good, with good color reproduction and overall quality.

Firefly Mobile Allure 64 LTE 11

The phone sports a 1.7GHz, octa-core 64-bit processor made by MediaTek, essentially the same one present in the Meizu M1 Note. It’s not surprising then that the Allure 64 LTE scores high on AnTuTu, scoring above 40K in our test. Combine that with the phone’s 3GB of memory, and you should have an instant winner right there.

Firefly Mobile Allure 64 LTE 08

Several Bugs here and there…

We say should because all isn’t well with the phone. While the phone runs Lollipop 5.0 out of the box, it has a myriad of issues that other users have encountered. One user experienced slow download speeds while via Google Play which we also encountered in the beginning – a 40MB download for AnTuTu took around an hour to finish. Other users in the Firefly Mobile Allure 64 LTE support group experienced excessive lag with NBA 2K15, a game that the Allure 64 LTE should be able to handle easily. Another user also encountered black screens when taking selfies with the Allure 64 LTE, which tells us it has problems with the communication of the front camera. At this point, we’re not sure if this is a result of problems within the phone, or just Android 5.0. Android 5.0 Lollipop is a bug-ridden mess, but the good news is that if it’s software related, it can be fixed. The bad news here is that we don’t have an idea of Firefly Mobile’s track record of sending out OTAs to squash bugs, unfortunately.

Anyway, in our testing the gaming performance of the Allure 64 LTE was good – Real Racing 3 ran well, with very minimal lagging. WWE Immortals, another resource hungry game ran perfectly, without any issues. As for the reported issues of other people, we only encountered the slow download one, which oddly enough disappeared after a while. We’re not exactly sure what we did to solve our issue to be honest.

Still Very Compelling and Worth Considering

Firefly Mobile Allure 64 LTE 03

Firefly Mobile’s Allure 64 LTE is a compelling phone. It does have its bugs if reports from other users are to be believed, but right now it represents the best bang for the buck if you consider the hardware. That 3D fingerprint scanner alone is enough to make other people put down good money for it. The 3GB of RAM, 1.7GHz octa-core processor, LTE and OGS HD display is just icing on the cake. The only bummer is the software issues that other people have encountered so far. We’ll be reviewing the Allure 64 LTE and using it as our phone for the next few days to take it through its paces, so watch out till then.

Update: See the Firefly Mobile in video below!

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.


  1. Firefly really should put more work on their branding. Come up with a decent logo or just a simple small “firefly” that will attract people. Hindi na uso ang sobrang laki ng pangalan sa product. Sa banners at tarpauline lang ginagawa ang ganun.

      1. They cant just use the brand “firefly” due to the fact that there is a brand using it for LED products. They should have a customized logo of a real actual firefly instead. Just my 2 cents.

  2. Bkt walang sample picture. Dati dati may mga sample picture kayo front n back cam. Ero sa allure firefly wala bkt?

  3. Hi. I was the one who reported the front cam issue. I’d like to update you that it’s fixed now. I don’t know what I did also. I think it calibrates itself as you use the device.

  4. Kahit 3gb ram and octacore pa yan, sa firefly pa lang na brand eh parang alanganin. Maybe my money will fly with the fire in the long run. I’ll settle with meizu m1 note or alcatel flash plus for my peace of mind. Just my two cents.

    1. Sana hindi mo na lang binasa ang unboxing kasi hindi ka naman pala interesado, sa pangalan pa lang na Firefly. At sana hindi ka na din nag-comment. Pumunta ka na lang sana agad sa suking tindahan mo at bumili ng Meizu M1 Note or AFP mo.

    2. That is the problem with Filipinos. Colonial Mentality. Bakit di mo subukan ang home grown brand. Eh magtitiwala ka na nga doon sa made in China di mo pa subukan ung sariling atin. Doon ka sa Chinese brand mag dagdag ka ng kita sa China pang pagawa nung base nila sa Spratlys. zzzz

    1. As i tested my phone kuya, Maganda ung rear camera. Malapit na ung quality nung picture dun sa DSLR ko. Pero ung front CAM maiinis ka. Mabuti na lang di ako selfie lover. hahahaha

  5. Questionable reputation means questionable phone. Meizu and Asus have a better reputation of fixing their software, specs is one thing but it’s only half of the phone.

    1. agree. quality matters. aanhin mo ang magandang specs sa murang halaga kung after a month or two, the unit will have a variety of problems or worse, conk out completely. in the end, para ka lang nagtapon ng pera.

      1. give them a chance, baka tumino na updates nila. let’s not forget that every great company had to earn their reputation first.

        1. You’re right gab, why cant we give them a chance to prove that they can make a head to head battle with some other local budget android phones. 🙂

    2. Come on. It’s not like nag umpisa kaagad sa malaki yung mga well known brands ngayon. Remarks like these needs more thoughts.

      1. Medyo matagal na sa industry ang Firefly. If matibay at di questionable phone nila, sana matagal ng kilala brand nila :v better wait for m2 note

  6. Too much marketing and advertising add more cost to the product…its the reason why we are very familiar with the known brands now and known brands are very costly.its good that FF do not invest much on advertisements but on quality in a lower price…a price that a simple middle class earner can afford and enjoy…all the best to FF!I Leave the advertising to us…the FF mobile users.

  7. Its a rebranded Ulefone Be Touch. Paclarify po nung OS niya. From what i understand they dont have their own customized OS UI. is it a bare Lollipop ROM from google like nexus devices?
    Honest on hand experience, this or AFP?

    1. Dude, IMHO I think this is “Ulephone Be Touch 2” almost the same specs specifically the battery.

      Go for Alcatel Flash Plus is just Php6,490 (much cheaper), international brand, higher % chance of OTA updates. And always out of stock 😉

      But if you can’t wait for the stock to be replenish, choose this 🙂

  8. The software is dated June 05 (out of the box), which probably means they updated it here locally. Hopefuly, that means more OTA updates will be forthcoming to fix whatever bugs it may have.

    Nice phone BTW. Best bang for the buck phone as of today.

  9. to think na i was so frustrated when i keep waiting for lazada to resell either their alcatel flash plus phone or their lenovo a7000, that it gave me a chance to see this phone in action…simply put, i bought it and fell in love with, good thing na me patience ako, coz if not, i wouldnt have come across this phone sa web

  10. Will unbox.ph review this phone durabilty?? Ang ganda ng spec tpos mura pero bka sirain i mean disposable phone.. So i hope ma review ng unbox pti durabilty ne2 thnxs..

  11. Sana nga hindi disposable ang phone na ito, nate-temp na kasi akong bumili nito kesa mag antay pa ako ng Galaxy Note 5, na very expensive i rather choose this phone. The features i love the most on this new release device was the fingerprint sensor, if this is the local version of Ulefone Be Touch napakabilis ng fingerprint sensor response nito, in just a couple of seconds lang, napanood ko kasi ang demo ng Ulefone Be Touch with regards in the fingerprint sensor? Hirap lang limited ata ang stocks at ganun din sa retailer mahirap makahanap, sa farmers cubao merong kiosk na merong fifely phone na in stock pero yung intense pa lang, wala pa tong Allure.

  12. If Firefly Mobile starts also focusing on updates, and getting a reputation for pushing them out quickly and regularly, they will have truly changed the rules of the game here and will come out on top.

    They’ve already proven that they know how to play the price/specs game, but if they can offer prompt software updates, they’ll be invincible. No need for massive, old-fashioned, outdated, and horribly cost-ineffective advertising with celebrities (midrange buyers and up not only completely ignore them, but can even have negative effect because it sends the message that the phone is so worthless it needs a familiar face to make it attractive). Nothing beats word of mouth for effectiveness and longevity, especially in the age of social media.

    1. thumbs up to this. they should really invest in the software updates section. and for this, they will surely bite the sh*t out of other local Filipino mobilephone brands.

    2. Yeah! That is what they have to do. Kasi gaya ng apple. Kahit mababa hardware specs niya dahil sa solid software niya napaka smooth gamitin ng iphone. Kung matatapatan nila o makalapit man lang sila sa smoothness ng iOS sigurado ito na ang hari ng Philippines mobiles. ^_^

  13. sana they shipped it with the leather case na kasama ng ulefone, like yung sa elephone p7000 na may bilog sa gitna. para pag close mo ng flip naka display yung magandang analog clock

    1. Meron na bro, nag update nako kanina, so far working na yung biometrics for locking apps. Im so glad they hear what the consumers demanded.

    1. May fast charge po siya kuya. Di nga lang kasing bilis ng inaasahan natin. Kasi almost 2 hours ko siya chinacharge bago mag full.

      1. Yes po mabilis ma full charge phone ko, within 1 hour full na kagad, im satisfied with Allure, thanks Firefly:)

  14. Is the review of this phone not yet finished?? Pls review its durability.. And compare it with lenovi k3 note..

  15. I just wanna know something about the battery? Mabilis ba siyang malowbat? So far wala akong nakikitang question about dun pero gusto ko sana makakuha ng exact answer. Kasi mabilis nga siyang magcharge, baka mabilis din siyang malowbatt. So any comments sana about sa battery performance?

  16. sorry po, but I will just have to say this comment. I’v been using this phone since it came out last june ofthis year. Seeing the specs and price ofthe unit actually is the reason i got this one, unfortunately their is are some negative feedbacks I have with this.
    First, wifi disconnects most of the time. When you check the settings, it would says authentication problem. Comparing it to my my older gadget like htc desire hd or my lennovo A300 tab that never once I encountered.
    Second, by using the phone, there is a presence of heat near the earpiece area, thus, earphone or headset is needed when making a call. I tell, the heat is not bearable at all unless ur conversation end less than 5sec.
    Lastly, their customer service or shall I say aftermaret sales is no good at all. After a day using this phone, tried to ask the sales personnel with regards to the proble, but was only told that technicians are not available already since its already past 5pm, wow, to think that office people like many of us goes out after 5pm. They asked me my contact number so the thsupposed to be technician will call me later on, but never happends. So I posted it in their facebook page, and again was unfortunately told to contact them. In the end, nothing happends.

    Note, maybe only I am experiencing this to the present user but I am just realy frustrated. Hope corrections on the bugs will be made available.

  17. is there any in depth analysis for this phone. i mean thorough testing like burn out test…that would be nice if you have those…for us to see the capabilities of this phone…

    1. I would suggest that “in depth analysis” you’re looking for can be found on a certain groups for Firefly Mobile Allure 64 LTE users. There you will discover real hands on experience from first hand owners and their colorful comments about this unit 🙂

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