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Huawei, Stop Giving The Same Phone Different Names

The Huawei GR3 2017, P10 Lite,  Honor 8 Lite and the Nova Lite, depending on where you are

It’s really not helping anybody here

If there’s one thing that baffles me about Huawei’s marketing efforts, it’s the different names that they use for the same product. It’s confusing as heck – the GR3 2017, for example, has several names depending on which country the company operates in – in some places it’s called the Nova Lite, in places that their internet-only Honor brand is present it’s known as the Honor 8 Lite, and in some other places still it’s called the P8 Litre (2017). Ditto for the GR5 2017 – it’s known as the Mate 9 Lite and Honor 6X in other places.

While we understand Huawei’s re-badging efforts for some of their Honor phones here in the Philippines, we’re not sure we follow the thinking of having so many names for the same products. It hampers word-of-mouth marketing, since region-specific naming would mean that a user from the UK sharing his positive experience with his/her new P8 Lite would be for naught since Huawei would be releasing the phone under different aliases in different parts of the world.

Huawei needs to have at the most, two model names for the same phone to make it easier for people to search and share their experiences with their products around the globe. Their fellow competitors in China, for example, retain the same name for the products that they sell all around the world, making simultaneous launches and combined marketing in different parts of the world efforts a breeze.

For all the marketing muscle that the brand flexes with their strategic partnerships with other premium brands, having so many model names for the same phones makes them look like a brand with a very disjointed marketing plan.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. may point ang article na ito. ang hirap o nakakalito tuloy maghanap ng review ng phones nila kasi iba-iba pangalan kahit pareho lang namang model.

  2. I found it confusing and had a bad experience with an online purchase of mobile case. I told seller its huawei nova 2 lite and jumbled it to nova lite 2. The case was delivered from China which is small and it indicated nova lite 2 and found out this js a different huawei phone. It was my fault as there is another kind.

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