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In Pictures: What Happened at the ASUS Zenfone 2 PH Launch

The launch that Pinoy Techies have been eagerly waiting for
The launch that Pinoy Techies have been eagerly waiting for

The ASUS Zenfone 2 Launch in Pics

Earlier today ASUS Philippines launched the highly anticipated and much talked about ASUS Zenfone 2. We’ve already written a lot about the phone, it’s variants, pricing, and even the accessories that you could get for it. For this post we’d like to zero in on the actual launch event and what we experienced while we were there.

>>>SEE ALSO: ASUS Zenfone 2 Review — You Don’t Have to Pay A lot to Get A lot<<<

The Wait Beings…

The event invitation said 2PM and being the prompt guys that we are, we showed up a little before 2. Upon arriving we were told that the actual event program would start at 3PM and that we should roam around first. There weren’t too many places to go to though since the “experience zone” was still closed to the public. The only open area was the stage area for the launch keynote.

We entered the hall and we were surprised to find the hall almost half full already and buzzing with excitement. ASUS did a good move in mixing up the attendees for the launch. Instead of the usual media only or dealers only launch, they also allocated slots for ASUS customers and fans.

Lots of people were already inside even if it was still early
Lots of people were already inside even if it was still early

Presentation Proper

At around 3PM the event program finally started. One of the biggest surprise for this event was that no less than Jerry Shen, the Chief Executive Officer of ASUS (like the global brand and not just for the Philippines), actually flew in and was the one who was going to give the keynote speech and product presentation! He even brought his marketing and regional team with him. It looks like the Philippines is proving to be a special market for them!

ASUS CEO Jerry Shen delivering the keynote
ASUS CEO Jerry Shen delivering the keynote

Jerry came on to the stage with a cute owl doll perched on his shoulder. This owl was apparently named “Zenny” and was the official mascot for the Zenfone 2.

He went through the usual motions of a gadget launch presentation with great fervour, enthusiasm, and energy. He called on several members of his team do demo the key features of the Zenfone such as the Pixel Master 2 camera, 4GB RAM, and the Zen design philosophy. At one point in the presentation he even called out a full sized Zenny who flapped around the stage.

Jerry Shen and Zenny
Jerry Shen and Zenny

Throughout the presentation there were rounds of applauses from the crowd. The biggest roar of approval though came at the end. Jerry started by announcing the prices of the accessories. The low price point immediately caught on as each reveal had individual applause. The volume cranked up higher when Jerry announced the prices of the different Zenfone 2 variants. The roof though was almost blown off when he announced that everyone who bought the 4GB variants would get all the accessories (save for the flip cover) for free on that day. BOOM. Madness ensues.

ASUS team poses with Zenny on the stage
ASUS team poses with Zenny on the stage

They did a quick photo opt on-stage and then they finally announced that the experience zone and the actual selling would start. A sea of humanity moved towards the entrance of that area. When they finally opened the doors they all came in, excited to test the device and most importantly, to buy one for themselves. Those freebies were definitely enticing, hehe.

Andami tao... :o
Andami tao… 😮

An Exclusive Interview

After the launch event, Jerry Shen and his team met with a big group of ASUS “Power Users”. Apparently they do this regularly in Taiwan and they wanted to do it here in the PH as well. In this session they ask for feedback from the users of their products directly. After their hour-long sit down, we were invited to do an interview with Jerry Shen himself.

The writer with Jerry Shen (ASUS CEO) and George Su (ASUS PH Country Manager)
The writer with Jerry Shen (ASUS CEO) and George Su (ASUS PH Country Manager)

We will upload the full interview soon. It was a very juicy and revealing interview with details about ASUS’ participation in Google’s Android One program, the Zenfone Zoom, and why the PH was so important to ASUS. Check back here on the site soon for the videos!

Day Comes to an End

Tiring but fun day!
Tiring but fun day!

To end this post, let me share with you guys something that I posted on my Facebook Page. It pretty much sums up how I felt about the entire afternoon’s festivities.

In the last 5 years I’ve covered and attended a lot of local and international gadget launches. Today’s ASUS Zenfone 2 launch was one of the most genuine and sincere ones I’ve ever been to. The applause of the crowd wasn’t scripted and their roar of approval after hearing the pricing and freebies of the Zenfone 2 was deafening. It’s also good to note that media and dealers were just a small portion of the crowd. A huge majority were excited Zenfone 2 customers and fans.
They obviously appreciated the product but also the fact that no less than the CEO of ASUS flew in to the Philippines to launch the phone. Congratulations ASUS Philippines! You guys have a sure hit on your hands with the Zenfone 2.

Oh, something that you guys might find interesting. All the photos in this post were taken using the ASUS Zenfone 2.

Bye World Trade Center!
Bye World Trade Center!

Thank you ASUS PH and congratulations in advance for the smash hit that you have on your hands!

Carlo Ople

Carlo is the Editor-in-Chief and Founder of Unbox.ph. During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

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4 Comments

  1. Now that the excitement is over and we will have it then. Im hoping the greedy dealers could explain… 1) why are they hoarding the 64gb variant? Nobody believes that asus will not ship that variant in the philippines, if asus thinks our country is also very important for their product growth 2) why are they selling it for 17k? Totally destroying the philosophy of the brand and model that is intended for. It may still be cheaper compared to other brands, but hey, they anounnced it to be 14,995 pesos, dealers will get huge discounts so they can still make profit while extending that brand price trust to us consumers for… 14,995. But what is happening, dealers destroying asus’ trust with consumers

      1. Oo nga eh, at any case as i suspected dealers are hoarding. Earlier i went to my suking tindahan to purchase a 32gb and 64gb variant. When paying for the 64gb, pinapasok nila ako sa back office nila para dun nila sakin i abot yung 64gb nila, ayaw daw kasi ng management ipadisplay muna hanggat maubos ang 32gb variant. They are gonna sell their 64gb at 17k, some stores nga daw 17.5k pesos. But i agreed to buy it for 15999 dahil suki naman daw ako and para hindi naman daw garapal masyado. I agreed anyway since mabait ang store sakin. Ang sakin lang kawawa naman yung ibang consumers na nagoyo ng greedy management

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