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Intel Will Power Hi-end ZenFones, Qualcomm Here To Stay For Mid-range: ASUS CEO


Here’s why ASUS suddenly shifted to Qualcomm chips for their new phones

A few days ago ASUS officially launched 4 new products in the PH: the Zenfone Selfie, Laser, Max and Zenfone 2 Deluxe at a gala event in Makati. Three of the new phones sport Qualcomm Snapdragon processors, an odd move from ASUS, considering that they’ve been a longtime partner of Intel who has been their customary silicon provider in the past. That quandry didn’t escape us as we sat down and talked with Jerry Shen, CEO of ASUSTeK Computer Inc.

It seems like Intel’s current stock of processors are meant for the high-end spectrum, according to Mr. Shen. “For this year and next year, Intel’s performance is really, really good. But I think they cannot address the mainstream product. We try to provide the best user experience for the users. If I just support the high-end product, the premium product, it’s not good for most of the users,” he said.

“This time, we chose Intel for the high-end one, and Qualcomm for the Selfie, Laser and Max. We don’t give up Intel, but based on combination¬†Qualcomm has the full spectrum, but Intel now can only support high-end now,” he adds.

Mr. Shen also said that ASUS is open to using Qualcomm Snapdragon and MediaTek chips for their high-end offerings, but everything depends on the reaction of their fans to the new offerings.

You can view our full interview with Mr. Shen above!

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. bago kayo maglabas ng kung anu anung variations try to fix issues on zenfone 2…. auto shutdown.. bugs…low battery life… poor cam… poor speakers

    1. Ouch! Too bad for you! But just a curious question, please don’t be offended, maybe your unit has some factory defect? From what I can tell most Zenfone2 users gripes are the battery life. Peace out!

    2. lol…I never have any issues about the auto shutdown thing, it’s probably your bad lock and what bugs are you specifying? Do you even update your firmware? Asus mostly gives updates weekly or monthly. And the battery life is average for an android lollipop. Just wait for the 5.1 lollipop or download a CyanogenMod 12.1 custom mod for this phone, but seeing you’re such a casual user and a mad critique at that, I assume that you don’t even know how to flash it.

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