There’s been plenty of rumors about Finnish brand Nokia’s plan to return to the smartphone business. Our hopes for their re-entry to the smartphone business are usually dashed by an official denial later on. But this time around, Nokia’s announcement to return to the smartphone business is as official as it’s ever going to get. Nokia CEO Rajeev Suri said during an interview with Manager Magazin that the brand is looking to return to the mobile phone business, but in a different way than before.
“We will look for suitable partners,” says Suri. “Microsoft makes mobile phones. We would simply design them and then make the brand name available to license.”
Currently, Nokia is forbidden to use their brand name on any mobile phone, thanks to their agreement with Microsoft when they sold off their mobile handset business to the firm from Redmond. It’s clear now that the Nokia branded N1 tablet, designed by Nokia but built and sold by Foxconn is the company’s current direction when it comes to selling devices with their name.
Are you excited about Nokia’s eventual return to the smartphone business?