Lenovo S720 (In Hot Pink) Unboxing and Initial Review

Lenovo S720 unboxed here in the Philippines!
Lenovo S720 unboxed here in the Philippines!

Meet the Lenovo S720… in Glorious Hot Pink

The first smartphone in Lenovo’s new 2013 line-up to hit the PH market (as in available already in stores) is the eye-catching Lenovo S720. This smartphone puts the same level of importance in style as with tech. It’s armed with competitive specifications, a good 8-megapixel shooter, and comes in screaming hot pink or pearl white. It also doesn’t hurt that it just sells for Php9,999.

We were able to borrow a review unit from Lenovo Mobile Philippines and we’d like to share with you guys our unboxing experience as well as our initial review!

Lenovo Ideaphone S720 Spec Sheet

  • 1GHz Dual-core MediaTek MT6577 CPU
  • 512MB RAM
  • 4GB Internal storage, expandable via microSD
  • 4.5-inch IPS touchscreen with 960Γ—540 resolution
  • 8.0-megapixel rear-facing camera
  • 1.0-megapixel front-facing camera with wide angle view
  • Dual SIM, dual standby
  • Dolby Digital Plus Technology
  • Android 4.0 Ice Cream Sandwich
  • 2,000mAh Battery

Packaging: Usual Lenovo Box

Lenovo Ideaphone box
Lenovo Ideaphone box

The Lenovo S720 comes in the usual Lenovo white printed carton box with the black plastic tray inside. That logo you see in the middle apparently means “happy”. I’m not sure what language though. Anyway, we ripped the tape at the bottom, popped open the cover, and slid out the black plastic tray… and we’re greeted by the “pinkest” phone I’ve ever seen, lol.

What's inside?
What’s inside?

Anyway, we’ll get to the phone in detail later. Inside the tray you’ll find the usual stuff: micro USB to USB cable, wall charger, earphones, and a user manual. As an added bonus, Lenovo threw in a 4GB microSD card as well. Coolies.

What else is in the box?
What else is in the box?

Now that we have that out of the way, let’s go back to the phone.



The moment my eyes saw the S720 out of the box I could almost hear the song “Geek in the Pink” by Jason Mraz, lol. If you want a phone that screams and will grab attention, the S720 should be at the top of your list. This is definitely an attention-magnet and a conversation starter. I can already imagine whipping this bad boy out in a meeting and immediately get questions about what the heck I have in my hands, lol.

Anyway, the pinkness is more evident at the back, with the only non-pink things being the camera lens and the Lenovo logo. At the side there’s a silver chrome band which houses all the important ports and buttons: micro USB port, volume rocker, headphone jack, camera shutter, power lock, etc.

What the back looks like
What the back looks like

The phone itself is pretty sturdy and solid to hold. The soft matte finish of the polycarbonate shell gives it a certain smoothness and elegance which dismisses any notion that this is cheap. Also it helps that the display is very generous at 4.5-inches which makes it ideal for browsing, social networking, gaming, and watching videos.

Thin and sezzy form factor
Thin and sezzy form factor

We were impressed with the over-all design of the Lenovo S720. It’s important that we shine the spotlight on devices like this because most Android smartphones usually look alike these days, lol. Kudos to Lenovo for trying their best to differentiate themselves in terms of industrial design.


Sorry, I just had to type that again. Fun. Hehehe. The thing is so pink. By the way let me emphasize that there’s a white variant as well for those who can’t stand the awesome pinkness.

Android ICS works well, hopefully Jelly Bean is in the pipeline

Android 4.0 works well, hoping for Jelly Bean in the future
Android 4.0 works well, hoping for Jelly Bean in the future

For the software side, the dual-core processor is more than capable to run Android 4.0 Ice Cream Sandwich. Transitions are smooth and apps launch fairly quickly. There were times that we would experience lag but mostly due to multiple apps running and the live wall paper in the background. Hopefully Lenovo comes around to shipping Jelly Bean for this device OTA later on like with what they have with the P770.

Apps run smoothly
Apps run smoothly

Now available in Lenovo Mobile kiosks and resellers

As far as initial impressions go, the Lenovo S720 is a stylish, fun, vibrant, and fully-capable Android smartphone. It stands out mainly because of its design and that’s definitely a plus since almost all other devices look at the same these days.

SRP is Php9,999. Now available in Lenovo mobile kiosks and resellers (just look for ’em in the malls).

If you want a video of the Lenovo S720 in action, check out the latest episode of our video podcast below. Just fast forward it to 31:00. That’s where we started the live unboxing of the device on the show. πŸ™‚

Carlo Ople

Carlo is the Editor-in-Chief and Founder of During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

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  1. FYI the box logo is actually a Chinese character πŸ™‚

    Thanks for the initial impressions! I’ll wait for your S890 review πŸ™‚

  2. What are the features of the camera? Does this have HDR? Panoramic shot? Can this also play HD videos? Thank you. πŸ™‚

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