EditorialsEvent CoverageGadgetsMWC 2018PhonesTrending Reviews

MWC 2018: ASUS’ Pricing For The ZenFone 5z Made Us Believe Again

Only if they can keep the price of the phone the same as the initial announcement

We just literaly finished watching ASUS’ announcement for their new ZenFone 5 smartphone and we got to say, we were floored by the pricing of the Qualcomm Snapdragon 845-equipped variant. With a base price of 479 Euros or roughly Php 30.1K converted, the new flagship from the Taiwanese company is very compelling.

ASUS has been the favorite whipping boy of spurned fans as of late, thanks to its high pricing for their previous generation smartphones. Many previous fans feel that the company has lost their way, abandoning their promise of “empowering luxury” with their latest batch of phones.

And while the pricing of the Zenfone 5 announced earlier today was for the 4GB/64GB model only, it’s a very compelling price considering what’s in it. Take note that European pricing is generally higher than what the rest of the world gets considering they pay higher taxes on literally everything, then you can see how ASUS is on the right track when it comes to regaining its lost fans.

If ASUS can keep the base price of the Zenfone 5 the same, or even better, lower the price a little bit when it arrives in the Philippines 4 months from now, then the Taiwanese company might just make us believe in their “empowering luxury” battle cry again.


Check out all the articles we made about the ZenFone 5 series launch:

MWC 2018: ASUS Announces Pricing For the ZenFone 5Z

MWC 2018: ASUS Announces Pricing For the ZenFone 5Z

MWC 2018: ASUS Announces Pricing For the ZenFone 5Z

MWC 2018: ASUS Announces Pricing For the ZenFone 5Z

MWC 2018: ASUS Announces Pricing For the ZenFone 5Z

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

Related Articles


  1. I bought Asus’ flagship Zenfone 2 4GB/64GB way back when it was launch here in the Philippines. It was priced Php 14,990 at that time. It was the first phone with the 4GB RAM. I was really happy getting it because it was also my first smartphone. It’s been more than 2yrs now and I’m looking for a new replacement. I’m hoping that they price there Zenfone 5 the same or a lot closer to the price of mine. If that will happen, I will consider buying Asus product again. :)

  2. Until the unit is released, I will not believe the pricing. It was the same with the Zenfone 3, when they quoted a pricing like 13K (converted) only to have the final product at 19k Php, leading to a lot of disappointed fans.

  3. Hmmm eh ang Zenfone 4 Pro(SD835, 64gb) is 39,995 sa ngayon tas eto 30,100 converted? Mukhang malabo yan, more likely pumalo na ng 40K tong Zen5z. Di na ako nagpapaniwala sa pricing release ni Asus

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
%d bloggers like this: