A renewed focus for MyPhone

We got the chance to sit down and talk with MyPhone yesterday at their office and the company confirmed what we’ve been suspecting for a while. They’ve decided to scrap their existing Infinity, Rio and Iceberg lines. You heard that right – there will be no more phones released with those brand names.

Instead, the company is sticking with a single lineup – the my. You’ve probably seen a couple of their recent releases, specifically the my35 and my36. Those are not flukes – as the company moves forward, they’ll be releasing phones under that single lineup, which means that the company has consolidated their releases under a single brand.

Moving forward the company will also no longer release expensive, high-end, flagship phones like the MyPhone Infinity that was launched a few months ago. They don’t feel that there’s a market for that, and they’re setting the price ceiling for their devices at 10K, at the most. While they were open to the idea of selling one or two-high end devices depending on the specifications, it’s more likely that they’ll be sticking to the under 10K market.

In line with that, the company also promised to focus on the basics and what endeared them to the public in the first place. Many of you have probably noticed the return of the Philippine map and the patriotic logos on their recent devices. That’s not going to go away, and in fact, that’ll be more prominent on their upcoming product lines in the future, for better or for worse.

What do you think of MyPhone’s renewed focus? Let us know in the comments below.