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Officially Official: Nokia Reiterates Plans To Return To Smartphone Market

Nokia-N9-Philippines-Smart

It’s as official as it’s going to get

Back in June Nokia’s current CEO laid out their plans to return to the smartphone market, and today Nokia sent an official press release outlining their plans for their triumphant return. For starters, the company is adamant that they won’t be doing any kind of manufacturing work for phones, because they’ve already liquidated their manufacturing and distribution capabilities as part of their with Microsoft.

Instead, the company will be licensing their brand through manufacturing partners like Foxconn, as evidenced by the Nokia N1 tablet. This model allows Nokia to bring their design and name recognition to the fore without taking a huge risk when it comes to actually manufacturing the phones themselves. Unfortunately because of their deal with Microsoft, the soonest we’ll be seeing Nokia phones hitting the market again will be next year, hopefully now with Android on board.

Here’s the official word from Nokia themselves:

The Nokia that exists today remains focused on the connected world, through mobile network infrastructure, location & mapping services, and technology development & licensing. We also aim to continue bringing our iconic design capabilities and technology innovation to the mobile space, and in the form of amazing products people can someday hold in their hands. However, we’ll do it in a completely different way from before.

The right path back to mobile phones for Nokia is through a brand-licensing model. That means identifying a partner that can be responsible for all of the manufacturing, sales, marketing and customer support for a product.

If and when we find a world-class partner who can take on those responsibilities, we would work closely with them to guide the design and technology differentiation, as we did with the Nokia N1 Android tablet. That’s the only way the bar would be met for a mobile device we’d be proud to have bear the Nokia brand, and that people will love to buy.

 

 

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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2 Comments

  1. yun! pagnakabalik xa using android OS, good built, good specs and bang for the buck pricing.. tyak ang tronong inagaw ni Samsung e maaring maibalik sa kanila..

    Sana ipauso nia ulit ung mga interchangeable, customizable and colorful casing..

    entry – midrange level = mediatek/intel (latest innovation)
    high end = QUALCOMM/tegra (latest innovation)

    or create their own SoC like what Huawei and Samsung are doing but always upgradable to the latest OS in town.

  2. It’s enough for me that they come up with a a revolutionary phone design that would make them stand out from the rest of the pack. They can even bring back Symbian but this time, better ecosystem.

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