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Overpriced? Don’t Get Angry At Nokia

Yesterday we told you that the long-awaited Nokia 6 Android smartphone was dropping today, in Lazada, at a hefty Php 18,490. Now many of you have made your voices heard about how ridiculous the pricing was for what basically is a mid-range Android smartphone, and we agree, to a certain degree. The Nokia 6 is a phone that’s supposed to be at the level of a mid-range device, and considering the specs, the phone should retail for around 13-14K at most, accounting for taxes and import charges.

Obviously the price that the listing at Lazada is asking for is way above that, but what people don’t understand is that HMD Oy (the people who licensed the Nokia name to produce the phone) isn’t the one selling it in Lazada. The Nokia 6 that’s currently being peddled in the e-commerce site is from Hellotronics, which is basically a gadget reseller.

Because of the Nokia 6’s scarcity as well as the tremendous interest on the device, the seller for obvious reasons decided to jack up the price of the phone to take advantage. It’s not something that’s new to the industry – anytime a new iPhone drops, there’s a bunch of other stores in the PH selling the device ahead of the official release at ridiculous prices. Not a lot of people are going to buy it at those inflated prices, but for people who want to have the bragging rights at having the phone ahead of everybody else, it’s a small price to pay.

That’s essentially what’s happening with the Lazada listing for the Nokia 6, though we’re honestly not sold that anybody would want to pay that much money for a phone that’s essentially positioned at the lower mid-range mark. That Nokia name is just that – a name – since Nokia isn’t making the phone themselves, and only lent their likeness for nostalgia’s sake.

So if you’re getting annoyed and angry at the price, don’t blame Nokia. Blame Hellotronics, who made the concious decision of putting the phone on sale at inflated prices.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. Who’d be stupid enough to buy yet another mid range Nokia garbage? Nokia are shit, and micro is to blame. Unless they makr a high end Android phone then they’re sunk, still even a high end phone will not save them from being destroyed by the S8.

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