Realme has all the reasons to celebrate: aside from jumping from fifth place to second place in the Philippines in Counterpoint’s 2Q 2020 report, the 2-year-old brand gladly reports that it has a total of 45 million users worldwide. That’s quite a leap for the brand, as it has been releasing phones left and right as of late.
Interestingly, the announcement was made ahead of its X7 series launch in China today and 7 series in India on September 3—proof that Realme is not slowing down in order to maintain its momentum in the smartphone market.
If that’s not enough, Realme boldly claims that it can reach 50 million in smartphone sales by the end of 2020—even with the COVID-19 pandemic affecting smartphone sales globally. In a Weibo post, Realme CEO Sky Li explained that Realme’s growth for the past two years is proof that new brands still have a place in an already-saturated market. In addition, Li explains that Realme intends to expand beyond smartphones in the next two years, offering products like smartwatches, smart TVs, TWS earphones, and even lifestyle bags.
To reveal more about its plans, Realme will be holding an IFA brand conference on September 4, where newly-appointed Realme Europe CEO Madhav Sheth will be talking about the brand’s roadmap and globalization strategy.