Not even the COVID-19 pandemic has stopped Realme’s overall growth in terms of market share, based on Counterpoint’s latest report. In its 2Q 2020 report, Realme remains to be the fastest-growing smartphone in the Southeast Asia Region with a 141% Year-on-Year growth and 64% Quarter-on-Quarter growth. Among the 8 countries in the SEA region, Realme has the biggest market share in the Philippines, where it has 21% market share and ranks second, surpassing Oppo, Xiaomi, and Samsung. In Q1, Realme ranked fifth, so that’s a 97% QoQ growth for the young brand.
Research Analyst Abhilash Kumar explains that Realme’s impressive growth can be credited to having “the right channel strategies, effective marketing, and good value-for-money products,” all being crucial to soften the blow caused by the COVID-19 pandemic.
Since the lockdown last March, Realme launched a bunch of phones in the Philippines in different price segments: the Realme C series for its entry-level offerings, Realme 6 series for its mid-range offerings, and Realme X series for flagships. Aside from phones, Realme also brought in some of its ecosystem products like the Realme Buds Air, Realme Buds Air Neo, Realme Watch, and Realme Band.
“Coupled with social media campaigns and strong word-of-mouth marketing, the brand has positioned itself strongly, especially among younger age profile segments,” Kumar adds.