Samsung still reigns in ASEAN
Research firm IDC has outed the latest numbers for the top brands in South East Asia yesterday, and as expected Korean giant Samsung is still on the top of the list. There’s a catch though – while Samsung managed to ship around 21.7 million smartphones in the region, their market share shrank a little bit from 22.2% to 21.5%.
But the biggest gainer last year seemed to be Taiwanese brand ASUS, which gained roughly double the market share, from 4.7% in 2014 to 8.3% in 2015, putting them in the second spot ahead of Cupertino company Apple. That’s despite shipping only 8.4 million smartphones in the region.
Other notable vendors in the SEA market are Apple at third place with 6.1% of the market share, OPPO with 5.7% and Lava, which is not present in the PH market, at 5.1%.