Samsung Retains Top Spot in SEA, ASUS Leaps To No. #2


Samsung still reigns in ASEAN

Research firm IDC has outed the latest numbers for the top brands in South East Asia yesterday, and as expected Korean giant Samsung is still on the top of the list. There’s a catch though – while Samsung managed to ship around 21.7 million smartphones in the region, their market share shrank a little bit from 22.2% to 21.5%.


But the biggest gainer last year seemed to be Taiwanese brand ASUS, which gained roughly double the market share, from 4.7% in 2014 to 8.3% in 2015, putting them in the second spot ahead of Cupertino company Apple. That’s despite shipping only 8.4 million smartphones in the region.

Other notable vendors in the SEA market are Apple at third place with 6.1% of the market share, OPPO with 5.7% and Lava, which is not present in the PH market, at 5.1%.


John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. The biggest gainer??? Not because of Asus doubling/almost doubling sales volume and market share respectively… but rather the glaring fact that Asus toppled both Apple and Oppo from nos. 2 & 3…. That’s a sad analogy IMO and quite unpleasant to Lava with their 142% growth in sales not highlighted… . Well, maybe Lava have something to prove this year.

    1. The gain mentioned is not the % growth, but the market share. Asus gained 3.6% compared to Lava’s 2.5% increase. Among these companies, Asus definitely is the biggest gainer.

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