The New Face of Oppo
Oppo Philippines will be relying on the star power of Sarah Geronimo to boost their sales in the next few months. They recently introduced her as their newest endorser in a Facebook post while using the hashtag #ASparkOfBrilliance. Their timing is pretty good as Sarah is enjoying incredible popularity levels right now thanks to the smash reality series The Voice Philippines.
Oppo will probably make the most of this endorsement by coming up with a lot of high profile marketing materials so expect to see at least a TVC in the coming weeks.
Sarah G’s Tour De Force of Phone Endorsements
Sarah Geronimo is no stranger when it comes to endorsing phone brands. A few Google searches can verify that she was the primary face behind Sony Ericsson, MyPhone, and until recently, Cherry Mobile. Her deals ranged from straightforward endorsements to her being the face of a product (Sony Ericsson had a Sarah Phone). For Cherry Mobile she even did their song called “Click Tayo”.
We don’t expect to see another “Sarah Phone by Oppo” so this is probably more of a straightforward endorsement. As for the effect on Oppo’s sales, only time will tell if Sarah’s popularity can actually influence and sway Filipinos (most likely her fans) to switch from whatever smartphone brand they’re using to Oppo.