Should ASUS Change How They Name Their Products?

Zenfone 2 551

Will a name change make things easier for consumers?

A lot of people are looking forward to ASUS’ upcoming Zenfone 2 series of devices, but sadly not everyone knows that there’s more than one variation. We here at Unbox refer to the new devices collectively as Zenfone 2, but as some people found out, not every Zenfone 2 is equal, and there’s 4 SKUs or product variation of ASUS’ newest device.

Like we said, very confusing
Like we said, very confusing

So it’s not surprising that there’s a lot of people who are confused which is which. ASUS’ hard to remember naming convention isn’t new – they’ve been using the same method since forever, even back when they were making netbooks like there was no tomorrow.

While there’s a method to the madness (Randolf Novino of Pinoy Screencast actually does a good job explaining how to decipher ASUS’ naming convention) there’s a part of us that think the company would be better served with an easier to remember naming method. Their current naming convention is fine for single SKU products (like the Zenfone 4 and the Zenfone 6) but with devices like the Zenfone 5 which has three variants (Zenfone 5 8GB, Zenfone 5 16GB and Zenfone 5 Lite) as well as the Zenfone 2 which has four variants, maybe catchier, easier to remember names (Zenfone 2 HD, Zenfone 2 FHD)?

What do you think? Sound off in the comments.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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  1. It’s confusing but I guess they did it for the sake of entitlement. No matter what model you choose it’s still the zenfone 2.

  2. I remember bringing up the topic when I commented days ago. And definitely, they should change how they name the Zenfone 2 line. Not totally, but at least give the phones distinction.

    Zenfone 2 ZE500CL: Zenfone 2 Lite
    Zenfone 2 ZE550ML: Zenfone 2 HD
    Zenfone 2 ZE551ML (2GB, 1.8GHz):Zenfone 2 FHD
    Zenfone 2 ZE551ML (4GB, 2.3 GHz): Zenfone 2 ULTRA

  4. I’ve been a victim of their naming bruhaha, not that I bought one, but I could not just zero-in on which Memo Pad to purchase because of varying names, specs and pricing. I got so confused that I gave up and bought a glass-encased table instead. Now dining at home is quite a capacitive experience. It’s not Gorilla Glass but that’s fine.

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