Will a name change make things easier for consumers?

A lot of people are looking forward to ASUS’ upcoming Zenfone 2 series of devices, but sadly not everyone knows that there’s more than one variation. We here at Unbox refer to the new devices collectively as Zenfone 2, but as some people found out, not every Zenfone 2 is equal, and there’s 4 SKUs or product variation of ASUS’ newest device.

So it’s not surprising that there’s a lot of people who are confused which is which. ASUS’ hard to remember naming convention isn’t new – they’ve been using the same method since forever, even back when they were making netbooks like there was no tomorrow.

While there’s a method to the madness (Randolf Novino of Pinoy Screencast actually does a good job explaining how to decipher ASUS’ naming convention) there’s a part of us that think the company would be better served with an easier to remember naming method. Their current naming convention is fine for single SKU products (like the Zenfone 4 and the Zenfone 6) but with devices like the Zenfone 5 which has three variants (Zenfone 5 8GB, Zenfone 5 16GB and Zenfone 5 Lite) as well as the Zenfone 2 which has four variants, maybe catchier, easier to remember names (Zenfone 2 HD, Zenfone 2 FHD)?

What do you think? Sound off in the comments.