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Smart Tones Down iPhone 5C and 5S Launch in Light of Yolanda Devastation

Smart held a simple media event earlier today to formally launch the iPhone 5C and iPhone 5S
Smart held a simple media event earlier today to formally launch the iPhone 5C and iPhone 5S

Smart iPhone 5C and 5S Hits Stores Tomorrow

Smart Communications held a simple media lunch earlier today to formally announce the iPhone 5C and the iPhone 5S. Mon Isberto, Public Affairs Head for Smart and PLDT, shared that they originally planned a big consumer event but decided to scale it down. They will push through with offering the devices tomorrow at Smart stores and at Eastwood but they will have booths for UNICEF and other charitable organizations that can accept donations for Yolanda relief operations.

This is definitely the right move and we applaud Smart for their sensitivity. Their digital team also told us that as soon as the storm hit they paused all of their promotional and advertising efforts online so that they could focus on encouraging people to help with the relief operations. Two thumbs up guys.

Smart's Public Affair Head, Mon Isberto
Smart’s Public Affair Head, Mon Isberto

Anyway, during the launch Smart Postpaid Head Kathy Carag introduced the different plans available for the iPhone 5C and iPhone 5S. Due to the number of plans available (there are a lot), Cathy zeroed in on a couple of plans that they’re calling “hero plans” because they’re betting these will be the more popular ones. Check out the screenshots of Cathy and the hero plans below.

Smart Postpaid Head Kathy Carag
Smart Postpaid Head Kathy Carag
Hero Plans of Smart of the iPhone 5C and 5S
Hero Plans of Smart of the iPhone 5C and 5S

Head of Smart Infinity Business Julie Carceller also took the stage to share the latest offers from Smart Infinity. To those who don’t know, Smart Infinity is the premium high-end postpaid offering of Smart. The lowest plan available is 3,500 and the highest one is 8,000. Other than the free handset and consumables, Smart Infinity also offers a couple of cool perks like a dedicated concierge service, an Infinity Management Officer, and they even send you awesome birthday gifts.

Julie Carceller, Head of Smart Infinity
Julie Carceller, Head of Smart Infinity

The event ended with a Q&A with the three executives from Smart. We took the opportunity to ask them about the recent extension of Smart LTE and if it will extend beyond December 31, 2013. Ms. Carag replied that nothing is sure yet but they’re looking into that possibility. To which we say — pwede ba forever na unlimited? Hehe. šŸ˜›

Anyway, congratulations to Smart for the launch. It was low key but definitely proper given the national disaster that we’re facing.

Carlo Ople

Carlo is the Editor-in-Chief and Founder of Unbox.ph. During daytime heā€™s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime heā€™s living out his passion as a gadget enthusiast and story teller through Unbox.

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