The partnership aims to bring more digital content locally
vivo strengthens its presence with major sports leagues by inking a multi-year partnership with NBA Philippines. The partnership was formalized last December 6 at Sofitel’s Harbor Tent, where guests were greeted with an explosive performance from The Philippine All-Stars, hosts Jinno Rufino and Tin Gamboa, and NBA legend Alonzo Mourning.
The partnership will help NBA Philippines bring digital content closer to the audience with the help of vivo’s tech platform for interactive activities. “Vivo is the ideal partner for us to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips.” NBA Philippines Managing Director Carlo Singson said.
With basketball being the most popular sport in the Philippines, the partnership helps vivo strengthen its position as a brand on a monumental scale. For Mourning, the partnership is important in building strong relationships between the NBA and its audience. “Now more than ever, technology is allowing us to expose our players even more on a much broader stage,” Mourning said.