Interesting times for the action camera brand
Amidst struggles with its drone business, along with employee layoffs, GoPro is finding ways to make itself profitable again. One of these efforts includes a recently-signed partnership with Jabil, an electronics company which has collaborated with GoPro since the Hero 4.
The deal in question is a multi-year deal, and it will authorize Jabil to produce GoPro’s camera lens and sensor to approved third-party products. Applications for this deal will include smart homes, policemen, and firefighters.
“This collaborative approach with Jabil will enable innovative, GoPro enabled products and services from some of the most exciting hardware and software companies out there,” GoPro Chief Technology Officer Sandor Barna said in GoPro’s press release.
While these products will not be GoPro-branded and will not compete against GoPro’s existing line of cameras, this move should help GoPro’s finances, which has been struggling since 2016.
Source: GoPro
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