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Xiaomi Opening 1000 Retail Outlets In The Next 4 Years

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Xiaomi’s meteoric rise in the smartphone business has been made possible by their value-for-money proposition and their online-only sales model. But despite relatively awesome gains, the Chinese smartphone maker still lags behind its major competitors, both domestic and foreign.

Xiaomi’s hatched up a plan to start playing with the big boys – retail stores. Xiaomi’s been resistant to the idea of physical stores for a long time now – its VP for Global, Hugo Barra, once told us that their online only sales strategy allowed them to be leaner and meaner than their competitors in the marketplace.

Read: Xiaomi Should Return To The PH, But With A New Strategy

Xiaomi’s CEO Lei Jun has promised to establish around 1000 brick and mortar outlets by 2020 and while most of these stores would be based in China, it represents a major shift in Xiaomi’s strategy. We’ve previously talked about the things Xiaomi has to change if they want to re-enter our market, and it seems that has realized that their online-only approach isn’t applicable to every country, especially if they want to compete with the likes of Samsung and their domestic rivals, OPPO and Huawei.

Source

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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5 Comments

  1. nasa naming scheme tlga yan e. tayo mga pinoy pagdating sa pangalan pag di sikat o di kaaya aya e lalaitin na at kung ano ano na sasabihin xiaomi, siomai, xiaoyu, siopao etc. at kpag nalaman pang chinese brands yan sasabihin fake pa. dpat palitan nila yan since pang international naman sila.pag pop nila ng mga retail stotes i drop na nila yung xiao at rebrand nalang ng mi or whatever. di gaya ng oppo at vivo. yung samsung at huawei naman sikat na.

  2. Tangang brand na to. Lahat ng top-tier phones may scratch-resistance sila wala. Either give it your all or get out. BTW, I have tried a ported version of their UI. It’s pleasing to the eyes albeit may pagka- Apple -wannabe. It’s probably one of the hurdles for them. Mas maganda pa rin original Android interface especially if you’re used to it. I think it’s also one of the reasons why Meizu’s not winning any new fans. That Flyme OS of theirs (na looks like Apple din) would alienate a die-hard android fan.

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