Enchantment by Guy Kawasaki

Enchantment: The Art of Changing Hearts, Minds, and Actions is the tenth book of marketing expert and visionary Guy Kawasaki. I was initially averse to buying it since I thought it was just “another book about how to maximize social media”. After reading some of the reviews I finally gave in and bought it through the Amazon Kindle App on my iPad. I’m almost done reading and I can honestly say that this book is probably the best one written by Kawasaki. It’s not just another marketing or leadership book, this is Guy Kawasaki’s legacy. This is the summation of his life experiences as a product evangelist and marketer. I highly recommend it and while most Filipinos might find it expensive ($15 USD at Amazon Kindle), believe me when I say it’s worth every centavo.

Here’s the official description of the book:

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.

The next topics are launching, overcoming resistance, making enchantment endure, and using technology. There are even special chapters dedicated to enchanting your employees and your boss.

Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too.

A phenomenal read for everyone. This isn’t just for business or marketing. It’s a book filled with so many insights that will help you live a better life.

Guy Kawasaki

PS: Will check if it’s already available in Power Books or Fully Booked. Bought my copy from Amazon Kindle iPad App.

Carlo Ople

Carlo is the Editor-in-Chief and Founder of During daytime he’s the Managing Director and Partner of a Digital Marketing Agency in the Philippines and by nighttime he’s living out his passion as a gadget enthusiast and story teller through Unbox.

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