Along with a trendy new logo

To signal a new era for the E-commerce platform, Lazada introduced its new “Go where your Heart Beats” campaign and a new logo.

The new campaign is part of Lazada’s first refresh in five years, and aims to continuously uplift the shopper’s experience, its seller empowerment efforts, and its ongoing efforts for small sellers such as mumpreneurs and rural sellers.

“We are elevating the role of Lazada beyond just a transactional shopping platform, to a lifestyle destination that can enable and progress hopes, dreams, and desires—whether you’re a seller or a shopper,” said Lazada Group Chief Executive Officer Pierre Poignant.

Together with the new brand campaign, Lazada debuts its new logo, where an L-shaped, three-dimensional box represents Lazada’s core business. The logo’s color selection and revamped logotype represents the e-commerce platform’s youthful, energetic and dynamic look and feel, along with the vibrancy of shopping.