Roughly a year after launching in the Philippines, Netflix is now the top dog streaming video on demand service in the Philippines. According to a survey done by AIP Corporation survey, the international streaming site has 60% of the local market share.
Second place goes to iFlix, while the third goes to Hooq. Both Hooq and iFlix launched earlier than Netflix, have cheaper subscription fees and are bundled in telco offers (Globe for Hooq, Smart for iFlix) but despite that advantage, it looks like Netflix’s larger content library which includes award winning exclusive TV shows and movies have won out in the content battlefield.
Netflix shouldn’t rest easy though, as another international competitor, Amazon’s Prime video service, is also now officially in the country. While Amazon does not have the large content library that Neflix enjoys, the company has the cash to keep pumping out exclusive content that has the potential to steal people from the content king.