Press Release

A Cinema without a Projector?

Introducing the World's First LG LED Cinema Display

I love watching movies.  Before Covid, I go to the cinema almost every week to catch the latest releases.  I know that now may not be the best time to go back to my former hobby but I’m looking forward to the day when we can go on movie dates again and perhaps enjoy it even more because of better visuals and audio.

LG Electronics recently opened the very first movie theater with LG LED Cinema Display technology featuring Dolby’s cinema server solution and Dolby Atmos immersive audio in Taiwan. This movie theater does not use a projector.  At 45 feet wide and 22 feet high, you can really enjoy all the details in LG’s 4K display.  There’s no dimming and image distortion so moviegoers see a clear, uniform image on the entire screen.  The accurate color reproduction and superior contrast ratio make the images truly come to life.  

An immersive cinematic experience isn’t all about the visuals.  Audio plays a big role as well.  Can you image watching your favorite movies without the soundtrack?  It just won’t be the same.  LG and Dolby collaborated to integrate Dolby’s Media Server (IMS3000) with LG’s LED Cinema Display.  This allows movies to play in full Dolby Atmos so the audio surrounds the audience and can give the illusion of movement.

“Our intent is to elevate the movie-going experience beyond what consumers have become accustomed to,” said Inkun Heo, LG Philippines’ Managing Director.  “We’re confident that the advanced technologies behind LG LED Cinema Display and Dolby solutions will grow our share of the growing LED cinema market worldwide.  We hope that Filipino moviegoers, just like our friends in Taiwan, will soon be able to marvel at lifelike images created by LG’s LED Cinema Display and the immersive audio delivered by Dolby Atmos.”

I do hope that they bring the technology here so we can all enjoy this amazing cinematic experience once it’s safe to do so again.

 

Lea Cruz

A hardcore Star Wars fan, we’ve been calling Lea the Philippines’ Princess of Tech. She serves as the Lifestyle Editor at Unbox and the host for some of our YouTube videos.

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button