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Epson Teams Up With Fashion Visionary John Herrera to Promote Digital Textile Printing

Epson Philippines has designated Filipino fashion designer John Herrera as its newest brand ambassador, collaborating on a 30-piece collection featuring the Aguila, the great Philippine eagle, through Epson’s next-gen textile dye-sublimation transfer printers. The preview event for John Herrera’s collection was held at the Shangri-La Mall Grand Atrium last February 1.

“Epson is happy to officially introduce John Herrera as the Brand Ambassador of Epson Philippines’ Commercial and Industrial Printers segment. He’s very passionate about digital textile printing which makes him a great Brand Ambassador for us to educate more people about this technology,” said Ed Bonoan, Senior General Manager and Marketing Head of Epson Philippines.

John Herrera, recently awarded as a top designer in the 2015 London Emerging Designers Awards, commented: “This partnership with Epson is very exciting. There are so many things you can do with printing compared to just buying fabric. Before, all collections by designers were done painstakingly by hand. Many of the outfits such as 3D items that are worn by the models can only be attached by hand, so what was presented on the runway cannot be worn again and again. With digital printing, the actual clothes in the collection can really be worn in real life.”

The collection was printed with Epson’s SureColor F-series dye-sublimation digital textile printers, the SureColor SC-F9270 and SC-6270. These next-generation textile printers are driven by Epson’s PrecisionCore printhead technology, one of the fastest inkjet delivery technologies in the world. Its print nozzles deliver ultra-precise control of ink droplets for superior image sharpness across a wide range of ink and media producing outstandingly vivid and unique prints.

“The collection I will be presenting will be impossible to do without the Epson digital textile printer. I would have to paint the designs myself if there was no Epson printer, and with only a month to prepare, it could not have been done,” John added.

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