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Nike’s Self-Lacing HyperAdapt 1.0 Will Set You Back Php 35.8K

nikehyperadapt02

The movie Back to the Future 2 gave us a sneak peek at self-lacing shoes from popular shoe brand, Nike; a shoe they brought to life more than 20 years after the movie first hit the silver screen. The Nike Mag had a very limited run at 89 pairs and all its proceeds went to a good cause helping research Parkinson’s Disease through The Michael J. Fox Foundation. Earlier this year, Nike announced a consumer version of self-lacing shoes called — the HyperAdapt 1.0 — and they’ll finally be hitting store shelves in the US very soon and will be priced at a hefty $720, or roughly Php 35,800 at the time of writing this. Ouch!

Related: The Future Is Here: Meet The First Commercial Self-lacing Shoe, The Nike Hyperadapt 1.0
Related: Nike Air Mag (Back to the Future Kicks)

Nike MAG 2016
Nike MAG 2016

For those of you who aren’t in to kicks or missed the announcement for either the MAG or HyperAdapt 1.0, these shoes begin to lace themselves up as soon as you heels meet the shoe’s insole. Nike is calling the tech in charge of keeping these shoes snug on your feet, EARL, which is an acronym for Electro Adaptive Reactive Lacing. If EARL makes your pair of HyperAdapt’s a little too tight, there are buttons to adjust them manually as well.

You can check the video by WIRED for a closer look at the Nike HyperAdapt 1.0 down below:

Source: Engadget

Jamie Inocian

A self-confessed geek. Jamie started out helping out on the Unbox Podcast and became the Digital Sales Manager when he joined the team full time. He has since then transitioned into one of our Senior Editors and Head Video Producer.

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