Back in 1996, the television was a groundbreaking force, much like what social media is today. It greatly affected lifestyle, businesses and even politics. That is why leading media figures met along with the United Nations to discuss the growing significance of TV. This gathering resulted in the proclamation of World Television Day every November 21st. This celebrates television, not as a tool, but the philosophies that it represents such as communication and globalization.
Since then, TV has undergone 3 shifts – the introduction of digital television, the popularity of widescreen and the importance of high definition formats.
For a time, people thought that television would become irrelevant as viewers are shifting to different screens such as cellular phones, tablets and laptops to get their entertainment. However, television is still thriving to this day thanks to brands that made TV viewing experience better by constantly launching new technologies.
LG Electronics launched one of the first OLED TVs in 2013. These units were lighter and thinner than LCDs and the picture quality, much more striking. Its minimalist and elegant design that seems to blend into any environment became a sought after appliance in every home.
LG’s OLED TVs soon caught the attention of the design world, and the company received several design awards including EISA Award 2017 – 2018, CES Innovation Award 2017 and the iF Design Award 2017.
However, LG did not just innovate in terms of TV design and visual quality. They launched the Multi-Dimensional SJ9 Surround Bar with multiple speakers that project high quality audio from every angle. This completes any home entertainment system as it elevates the multi-sensory audiovisual environment. Furthermore, LG’s sound bars and TVs are equipped with Dolby Atmos technology to provide an immersive audio experience.
Now that the digital age is here, smart televisions allow viewers to stream and binge watch their favorite shows. It makes online content such as Netflix originals, YouTube and other online channels available. Since one can curate his or her viewing experience on television, it is more relevant than ever.
Let us celebrate the 21st World Television Day this November 21st. TV is far from dead and will continue to evolve with the times.