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Cherry Mobile Cubix Cube Unboxing: A New Breed of Affordable

Cherry Mobile Cubix Cube 07
We unbox the Cherry Mobile Cubix Cube!

During the launch of the Flare X, Cherry Mobile also unveiled a brand new, sub-brand: Cubix. The Cubix lineup is meant to be a wholly separate line of phones, with its own branding, brand identity and distribution channel. Cherry Mobile is positioning the Cubix lineup as an online exclusive series of phones, selling the devices primarily through Lazada which allows the company to cut the prices aggressively to compete with other, similarly specced products of their competitors.

Cherry Mobile Cubix Cube specs

  • 1.4GHz octa-core processor
  • 2GB of RAM
  • 5-inch IPS On Cell Full Lamination display, 1280 x 720 resolution
  • 16GB of storage, expandable via microSD up to 64GB
  • 13-megapixel rear camera with flash
  • 5-megapixel front camera
  • Dual-SIM
  • 3G
  • WiFi, Bluetooth, GPS
  • 2000mAh battery
  • Android 4.4 KitKat
  • Php 4,490

The Cube is the first of the Cubix phones, sporting a very good set of specs and a rock bottom price. Today we’ll be unboxing the Cube and give you guys our first take on it.

Cherry Mobile Cubix Cube 05

Packaging and contents:

Remember when we said that Cherry Mobile is trying to position Cubix is a completely different brand? Well, a glance at the retail packaging of the phone shows zero trace of Cherry Mobile branding. Only the Cubix logo and the name of the actual product is shown in the box.

Cherry Mobile Cubix Cube 06

That extends to the accessories inside the box, as well as the user manual. The usual bevy of accessories (USB charger, USB cable, and headphones) are in the box, as well as a screen protector.

Cherry Mobile Cubix Cube 08

Initial impressions: Nice looking plastic build but smudges like crazy

When we first saw the Cubix Cube, we were reminded of Cherry Mobile’s previous Razor line of phones, especially the Razor 2. The Cube has a primarily plastic body that makes it lightweight and easy to hold. The sides of the phone are curved to facilitate easier use with one hand though that’s hardly a problem since the phone sports a smaller 5-inch display than most of the phones in Cherry’s roster.

Cherry Mobile Cubix Cube 09

The phone sports a glossy, pearlescent gray back that shines when light hits it the right way. Two white strips on the top and bottom of the back of the phone add a bit of visual variety. The 13-megapixel camera is located on the upper left side of the phone. Much like other phones, the back cover can be removed which reveals the 2000mAh battery, SIM slots, and the microSD expansion card slots. The power and volume keys are on the right side of the phone (with the phone facing you) while the 3.5mm and USB slot are located on the top.

Cherry Mobile Cubix Cube 10

The only issue we have with the Cube is that the back of the phone smudges like crazy. It was apparent during our initial time with the phone during Cherry Mobile’s event and is going to be an issue moving forward.

Cherry Mobile Cubix Cube 04

On the specs front, the Cube sports MediaTek’s MT6592M processor, paired with 2GB of RAM and 16GB of storage. While we’ve seen that spec loadout before in countless other phones, the killer here is that the Cube has all of those specs in a package that’s far cheaper than most similarly specced phones. Priced at a mere Php 4,490, it undercuts the prices of budget octa-core devices of a lot of brands (even Cherry Mobile’s). Simply put, there is no other phone that comes close to the value for money proposition that the Cube gives you, especially at its price point.

Cherry Mobile Cubix Cube 02

The only issue that we see (for some) is that the Cube is a Lazada exclusive – meaning you’ll never see one being sold in Cherry Mobile’s stores. It also makes handling the phone a bit difficult before purchase, unless you know someone who already owns one. Cherry Mobile should put a demo phone or two in their stores so prospective buyers can at least handle it before shelling out cash.

You can grab your own Cubix Cube from Lazada, here. 

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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26 Comments

  1. Online Exclusive? Kaboooom ! hehe ….This’ll add more to STARMOBILE, SKK and MyPhone woes kasi i- a undercut sila ng todo-todo

    Brilliant Marketing plan!

    1. Online Exclusivity is an absolute JOKE. Sure, the prices will always be lower than brick-and-mortar stores, but please consider:

      – It’s an excuse to cover up for lack of adequate stocks for a brick-and-mortar distribution network. (see: Alcatel Flash Plus “out of stock” complaints)

      – It creates artificial, elevated hype for products – I won’t say “average” or whatever, but the hype generated from flash sales for products that to some feel is undeserving or underperforming.

      – Servicing issues. It probably won’t be like you can just walk up to the few Cherry Mobile service centres and tell them to fix a phone not bought in their sales network (and thus not covered by such frivolous activities that drive prices up such as a warehousing, inventory, legalities and fees,…)

  2. * 1.4GHz Octa-core Processor
    * 2GB of RAM
    * 5-inch IPS On Cell Full Lamination display, 1280 x 720 resolution
    *16GB of storage, expandable via microSD up to 64GB
    * 13-megapixel Auto-focus rear camera with flash
    * 5-megapixel front camera
    * Dual-SIM (Sim 1 regular sim, Sim 2 Micro sim)
    * 3G, WiFi, Bluetooth, GPS
    * 2000mAh battery
    * Android 4.4.2 KitKat
    * USB OTG ready
    * LED notification (Red & Green)
    * 10 Pt. Multi-touch
    * Sensors: Accelerometer, Light, Orientation, Proximity, Gyroscope, Sound, Magnetic

    Php 4,490 (Exclusively sold at Lazada)
    ** P.S ” Use Lazada voucher. Less P200 – P300″ **

    —–
    May OTA update na po, kakalabas lang kahapon. Sali po kayo sa group for valuable information 😀

    https://www.facebook.com/groups/942700539086461/

  3. This doesn’t undercut Cherry Mobile’s own OctaCore phones… The Flare Octa is similarly priced while the Flare Power is just 500 more (but with double the battery capacity). Mas lamang nga lang sa design ang Cubic, specially the gold one….

  4. The very important questions (at least for me):

    Will it last?
    Have you observed how fast it drains? Yes, it will be covered in the full review but you can at least estimate its power consumption.

  5. online exclusive – sorry but the common pinoy doesn’t buy online yet,at least for now. i’d wager nobody outside tech circles would even know this phone. and warranty? yeah right. my girlfriend works for a companu thay consigns nike merchandise for lazada, and they eventually decided to stop selling thru them, why? because lazada treats products in their warehouses like shit, so good luck having that phone arrive in one piece. if you do get a defective one and had it replaced, its a good chance that the replacement isnt in “new” condition. so yeah. good one cherry mobile.

  6. don’t mind him, he’s a paid troll under cherry mobile’s leash. notice that he bashes all articles that doesn’t praise cherry mobile products.

  7. kapag nagbasa kayo kumpletuhin nyo at intindihin nyo para hindi kau paulit ulit ng tanung at hindi kau mukhang mangmang… sinabi ng lazada exclusive itatnung pa kung sa lazada lng ba available at wala sa store… just saying..

  8. Ke mura mura sale na? ang dinig ko marami rawnegative feedback to kaya mas pinipili pa rin ang SKK Lnyx despite having only half the ram.

    1. Dude bring a branded phone with at least 2mp camera try comparing it with the actual skk lynx unit u get out of the box before u leave the store… Then be ready for disappointment, ull know it when u see it

  9. I want this, but dont know its battery performance.. how long its 2000mAH battery lasts kaya if heavy gaming usage?

  10. the only downsite is ang aftersales ng local phones, nakakawalang gana… maganda sana ang phone pero pagnagproblem ka sa phone, nakaka inis ang mga service centers, hirap pa ng mga accessories, pati battery hirap hanapin.

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