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Editorial: It’s Hard To Sell A Phone in the 6-9K Bracket Without LTE

Comparo
Bang for the buck devices making things hard for local brands

In the past few months we’ve seen several really awesome bang for the buck smartphones come out from international brands, starting with Meizu’s M1 Note. With the imminent release of Huawei’s Honor 4X, Alcatel’s Flash Plus and the upcoming Lenovo A7000, it seems that the 6-9K price bracket has been inundated with really good devices, all of which have LTE.

Alcatel Flash Plus beside its biggest rival, the Meizu M1 Note
Alcatel Flash Plus beside its biggest rival, the Meizu M1 Note

Of course, this presents a problem to local brands who don’t have similar phones. At this point last year all we did was write about new phones that local brands were releasing – which isn’t the case now. We managed to talk to a couple of execs from local brands during Intel’s official get together yesterday, and they pretty much admitted what we were thinking about the past few days – if your phone is priced in the 6 to 9K price bracket and don’t have LTE and good specs, it’s going to sit in the shelves, unsold.

Local brands will have to re-evaluate the devices that they plan to release in the next few months, which theoretically means that we should have stronger and more competitive offerings from local companies, which will ultimately mean more choices for consumers down the line.

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.

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25 Comments

  1. Sa wakas napansin din ng mga local brands. Time to level up the game plan! Good news to for all consumers. 🙂

  2. Un atlast napansin din nila.. mamatay tlga ang mga local brand phones kung d cla aaksyon dito.. Kc if u are a wise buyer u rather choose a branded phone with a decent specs. most especially having the newest 64 bit processor, 2 gb of ram and the latest android OS. Kahit pa cguro mas mahal ito ng 1.5k or 2K kumpara sa local phones having 32 bit processor, 1gb of ram at paluma ng android OS. like example in the case of myphone rio2 and infinity lite compared to alcatel flash plus and lenovo A7000.. xempre dun ka nlng sa branded mas latest pa ang hardware and software.. kahit pa cguro sabihin mo medyo kapos ka ano lng b naman ung 1-3 months mo pag iipunan ung 1.5k to 2K na idadagdag mo atleast kampante ka sa phone na mabibili mo? Pero if magrelease ang local brand having the same specs. like the alcatel flash plus at lenovo A7000 sa presyong 3.5K hnggang 5K abay tyak papatok yan.. hehe

  3. it is pretty useless if your area doesn’t support LTE and hindi magtatagal maging congested na rin ang LTE servers.

    1. Kahit ba namimili yan ng lugar, it helps a lot when it is available. Sa probinsya, most likely walang LTE pero nakasagap na ko ng LTE sa parte ng Daet, Subic, Pampanga, Bulacan, Laguna, at Batangas. Saka ayaw niyo nun? Magmumura ang mga non-LTE phones para sa mga plebes na walang data plan :p

        1. Sinasabi ko lang na hindi dahilan na hindi covered ng LTE ang buong Pilipinas dahil hindi naman lahat gumagamit ng data. Kung gumagamit sila, malalaman nila na may areas na kahit H+ wala. Saka mayaman na ba yang sa mainland Luzon lang nakaikot? :p

        2. yan ang sagot ng taong nakabili ng 3g only na phone,tapos nalaman nya na me LTE phone pala na pareho ang price. hahaha

    1. yan din ang sabi nila nun bago pa ang 3g. well guess what, kahit dito sa liblib na isla ng magalawa,zambales eh may LTE na.

    1. maka 99% ito, hindi naman kasing uninformed mo kalimitan ng tao. kahit tambay sa kanto alam kung ano ang LTE. (hint: may ganun ang “mamahalin” na phone, so syempre hahanapin ang feature na un.)
      kidding aside, its only a matter of time until magkaron ng full LTE coverage,or most of,sa pinas, so bakit ka bibili ng phone na outdated ang features? kung me LTE, why not?

  4. karamihan cguro mas tinitingan kung 2gb ram ba at 64bit ung processor.

    tanong ko lng alin sa dalawa ppiliin nyo?
    (1)Firefly Intense 64
    -mt6732(quadcore) + 2gb ram
    (2)Lenovo Golden Warrior Note 8
    -mt6752(octacore) + 1gb ram

    alin sa dalawa?

  5. Hindi kasi talaga magaling sa negosyo ang Pinoy kaya hanggang ngayon walang truly global Pinoy na kumpanya. Pati Jollibee 20 years na sa US pinagtatawanan pa rin. Tulad ng Cherry. Aba sa sobrang mura ng Flare 3 hindi na sila kumita. Kaya ngayon wala silang pambili ng panlaban nila sa ASUS at Alcatel. They should have priced the Flare 3 around 5k and cut back on celebrity endorsements.sama mo pa kawalan ng updates na nakakatanggal ng sense of loyalty (I know mine did). Di sana sila naghihirap ngayon hahaha!

    1. Ang problem sa local brands, di na sila nag-mature. Iisa pa rin ang business model nila: scout for ODM releases, rebrand, sell at a low margin, hire high profile endorsers. I mean seriously, sinong maniniwalang ginagamit nila yung mga yun? Up to now, phones from local brands are plagued with issues, both hardware and software. Ang pinagkaiba lang, foreign brands can actually afford to repair phones in a timely manner and actually release an update. Local brands? Aba’y bahala ang ODM partners nila sa software fixes. No matter which way they try to spin it, they are merely rebranding the phones they sell.

      Tingnan na lang natin ang Micromax, they still rebrand phones but they decided to partner with Cyanogen para magkaroon ng assurance ang customers nila na magkakaroon ng update yung Yu phones nila. Nag-shift na rin sila to actually manufacturing SOME of their smartphone components, tablets, and handsets locally. Yung Indian brands, producer na tapos yung local Tsinoy brands, pakyawan sa Divisoria pa rin ang business model.

      http://www.techtree.com/content/news/6030/micromax-begins-manufacturing-smartphones-india-plant.html

  6. In my experience the speed given by lte-signal is the same with 3g. Sometimes i have no response-in lte and have to switch to 3g to have intenet. Globe user.

    1. Smart user here, sa akin naman baligtad though baka dahil lang yun sa LTE subscription ko (LTE 995). Pag available both H+ and LTE sa area, hindi usable ang H+ at all pero pag di covered ng LTE, usable ang H+ pero mabagal.

  7. Actually hindi naman mahirap. Mahirap para sa katulad natin na nagbabasa ng latest news sa Gadgets. Paano naman yung hindi nagbabasa? Ayun tiwala pa din sa brand kahit mahal at mababa yung specs, ok lng kse brand loyalty. Sa hindi nakakaalam sa other and by far the better choices, kawawa sila.

  8. Seriously? LTE won’t be a factor until we see handsets with respectable batteries. HSPA+ still trumps LTE in battery-to-connectivity time ratio.

    Suffice to say, the spec war is more focused on processing and RAM as more and more people understand that these are the specs that matter.

    As for LTE? Nah, we still have respectable HSPA+ coverage in almost everywhere in the metro. Even better if we are home with DSL / Fiber / Hybrid-Fiber-Cable internet with 802.11n / ac routers.

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