Former Apple Exec Launches Obi Worldphone SF1 and SJ1.5, Targets Yuppies In Emerging Markets


Stylish phones from Obi!

It’s a sad fact of life that a cheaper a phone gets, the less stylish it is. John Sculley, former Apple CEO and co-founder of Obi Worldphone and Rober Brunner, Ammunition design founder knows this well, and are trying to change that perception by creating affordable smartphones that are more stylish than the offerings of their competitors. The company is releasing two very stylish Android devices to start: the SF1 and the SJ1.5, and from the looks of things, Obi is off to a great start.


Obi Worldphone SF1

  • 1.5GHz Qualcomm Snapdragon 615 octa-core processor
  • Adreno 405 GPU
  • 2GB/3GB RAM
  • 5-inch full HD JDI IPS OGS display, Corning Gorilla Glass 4, 1920 x 1080 resolution
  • 16GB/32GB of storage, expandable via microSD up to 64GB
  • 13-megapixel rear camera with AF and LED flash, Sony IMX214 sensor, F/2.0 aperture
  • 5-megapixel front camera with LED flash
  • Dual-SIM
  • 3G, LTE
  • WiFi, Bluetooth, GPS, A-GPS
  • Android 5.0 Lollipop, Obi Lifespeed UI
  • 3000mAh battery with Quick Charge tech

Sj1.5 1

Obi Worldphone SJ1.5

  • 1.3GHz MediaTek MT6580 quad-core processor
  • 1GB of RAM
  • 5-inch HD IPS display with curved glass touch pane, Gorilla Glass 3 protection, Oleophobic coating, 1280 x 720 resolution
  • 16GB of storage, expandable via microSD up to 32GB
  • 8-megapixel rear camera with AF OV8865 with LED Flash; f/2.2 Aperture
  • 5-megapixel front camera
  • Dual-SIM
  • 3G, HSPA+
  • WiFi, Bluetooth, GPS, A-GPS
  • Android 5.1 Lollipop, Obi Lifespeed UI
  • 3000mAh battery

The SF1 comes equipped with a Qualcomm Snapdragon 615 processor, 16GB storage/2GB RAM and 32GB storage/3GB RAM variants, as well as a 5-inch, full HD JDI IPS display and Corning Gorilla Glass 4 protection, as well as dual-sim capability. The SJ1.5 is a little more sedate in its specs – 5-inch IPS display with Corning Gorilla Glass 3 protection, MediaTek MT6580 processor and 16GB storage/1GB RAM combination.

Both phones also come with the company’s new UI overlay for Android dubbed Obi Lifespeed. The 16GB storage/2GB RAM version of the SF1 is priced at $199 or around 9.2K, while the higher 32GB storage/3GB RAM version is priced at 11.6K. The SJ1.5 is priced at $129, or Around Php 6K.

Source, Via

John Nieves

John is a veteran technology and gadget journalist with more than 10 years of experience both in print and online. When not writing about technology, he frequently gets lost in the boonies playing soldier.


  1. Hello sir john nieves and everyone here

    I would like to ask the what is the diff/advantage and disadvantage between snapdragon and mediatek processor?(heating issues, gaming performance)

    Which is better to use in gaming snapdragon 410 or 615?? how about heating issues?is there any??

    thanks to all the replies…

    1. I don’t want to correct you because you are mr. bugz and you’re not mr. wrong.

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